ORLANDO, Fla.--(BUSINESS WIRE)--Flooring America/Flooring Canada, a division of CCA Global Partners the nation’s largest floor covering cooperative, today kicked-off its 2013 winter convention to its more than 500 independent floor covering retailers at the The Peabody Hotel in Orlando. Flooring America/Flooring Canada executives will call on its members to FOCUS on today’s customers by leveraging the latest and most innovative sales tools available to pave the way for Flooring America/Flooring Canada to become the most recommended flooring store in North America.
“This year’s FOCUS theme is all about taking a forward-thinking approach to the way in which our members truly differentiate themselves to their customers in the market, as well as to ensure that they are effectively leveraging all the tools we have put in place to gain market share.”
According to Keith Spano, President of Flooring America, “This year’s FOCUS theme is all about taking a forward-thinking approach to the way in which our members truly differentiate themselves to their customers in the market, as well as to ensure that they are effectively leveraging all the tools we have put in place to gain market share.”
He added, “We have spent the last two years developing a strong blueprint for the brand, gaining enormous momentum with our digital marketing strategy with the FAST and CASH programs and delivering amazing adoption rates among members. All these elements working together will propel the brand to the next level in 2013.”
Throughout the two-day convention, members will learn more about the success of the FAST and CASH programs, with over 500 published customer reviews and testimonials posted in less than three months, as well as how they can continue to leverage these tools to drive sales in their stores. Additionally, Flooring America will announce the launch of its Where Friends Send Friends Mobile Marketing tour, a 10-city tour to obtain real customer feedback and testimonials for use in future television and online marketing campaigns. According to Frank Chiera, Vice President of Marketing & Advertising, “we quickly realized with the overwhelming positive reviews from our customers that it was important to let them articulate their experience with our stores, so we are hitting the road to capture over 100+ real customers sharing their stories.” Chiera also shared with members that it will launch a new website user experience with enhanced social integration to further facilitate reviews and recommendations.
On the strategic partnership front, Flooring America reveals its exclusive partnership with Stanley Steemer, bringing Flooring America to a minimum of 65 branch locations to its 38 DMAs. The formation of this partnership has the potential to introduce the Flooring America brand to 800,000 new homes. Stanley Steemer has been providing industry leading deep cleaning services for carpet, upholstery, tile, wood, and air ducts; plus superior 24 hours emergency water extraction services for the past sixty-five years.
In addition, Flooring America/Flooring Canada will recognize Shaw Industries and Beaulieu of America as the hard-surface and soft-surface Supplier of the Year, receiving these titles as a result of exceptional service that supports Flooring America/Flooring Canada’s private labeled programs.
About Flooring America and Flooring Canada
Flooring America is a division of CCA Global Partners the nation’s largest floor covering cooperative. With more than 500 independent, locally-owned flooring retailers, Flooring America’s member stores work hard every day to become the most recommended flooring stores in North America. Flooring America’s independent retailers strive to make customers deliriously happy by guiding, advising and finding the right floor to make homes beautiful. We are the flooring store where friends send friends for their new floors.