IRWINDALE, Calif.--(BUSINESS WIRE)--Fiesta Parade Floats, the leading award winning float-builder for the Tournament of Roses Parade, announced today the start of Rose Parade Float Decorating Week and officially unveiled a captivating line-up of Rose Parade float entries that are sure to amaze both parade-goers and viewers around the globe on January 1, 2013. In high-spirited fashion, Fiesta’s 2013 line-up includes a broad array of designs from inspirational gardens and tropical paradises to unique cultures, centennial celebrations, imaginative dreams, classic cats, star-studded pets, royal courts and courageous canines.
“The start of decoration week marks the final days of a year-long process that comes to life just a few days before the parade as our team works through the night to turn each structure into New Year’s Day masterpieces.”
“The 2013 parade theme, Oh, The Places You’ll Go!, presents an exciting opportunity for our experienced team to work with our diverse group of float sponsors to raise the bar for float design, engineering and floral presentation, and creatively communicate their important messages to an audience of millions on New Year’s Day,” said Tim Estes, president of Fiesta Parade Floats. “The start of decoration week marks the final days of a year-long process that comes to life just a few days before the parade as our team works through the night to turn each structure into New Year’s Day masterpieces.”
Working hand-in-hand with vice president and floral director, Jim Hynd AIFD, and world-renowned float designer, Raul Rodriguez, Tim Estes and his talented team of professionals look to bolster Fiesta Parade Floats’ impressive Rose Parade float building track record, which includes the highest award win rate in the Rose Parade float building industry and Fiesta’s Rose Parade record setting nineteen straight Sweepstakes Trophy winning floats, the parade’s highest honor.
Fiesta Parade Floats will showcase 2013 parade float entries from (in parade order) City of Torrance, Dole, Kaiser Permanente, Macy’s, Miracle-Gro, Beverly Hills Pet Care Foundation, Delta Sigma Theta Sorority, Inc., Dick Van Patten's Natural Balance® Pet Foods, Inc., Ministry of Tourism & Creative Economies for the Republic of Indonesia and AIDS Healthcare Foundation.
City of Torrance - “Follow Your Dreams”
Follow Your Dreams reminds us that dreams as seen through the eyes of children are filled with wonder, excitement and imagination, and serves to bolster the commitment of the City of Torrance to health, education, community service and personal achievements through working together as a community and providing a better place for its citizens to live, work and play.
Dole - “Dreaming of Paradise”
Set amid a 26-foot tall volcano that roars to life, Dreaming of Paradise celebrates the rich culture, traditions and heritage of the tropical rainforest regions of Latin America, and salutes the independent family farmers who implement sustainable agricultural practices fulfilling Dole’s commitment to quality, safety, pollution prevention and continuous improvement in environmental protection.
Kaiser Permanente - “Oh, The Healthy Things You Can Do”
Having charmed and entertained children for over 40 years in best selling and easy to read books, movies and educational programs, The Cat in the Hat takes a break from his usual form of chaos to read out loud in the colorful garden as children swing, teeter-totter and bike. With the Cat in the Hat’s help, the kids are starting off the New Year right with all the healthy things they can do!
™ & © Dr. Seuss Enterprises, L.P. 2012. All rights reserved. Used by permission.
Macy’s - “Presenting the Royal Court”
The 2013 Tournament of Roses Rose Queen and Royal Court are magnificently presented beneath a decorative floating bejeweled crown canopy sitting amid an elegant tailored rose garden lined in boxwood hedges and delicate ferns.
Miracle-Gro - “Everyone Grows”
Emblematic of the transformative power of gardening and plants to unite families and communities, Miracle-Gro’s inaugural Rose Parade entry combines a touch of traditional gardening with futuristic ingenuity to invite people of all ages to express themselves on their own piece of the Earth through a backyard fantasy bursting with oversized flowers, vegetables and fruits in garden beds and containers that surround a magical, highly animated greenhouse.
Beverly Hills Pet Care Foundation - “Follow the Stars … Adopt A Pet!”
Lovable and cuddly puppies and playful kittens await just the right animal lover to provide unconditional love and abounding happiness in this sun-drenched floral park scene, as Follow the Stars … Adopt A Pet! raises worldwide awareness of the importance of pet adoption.
Delta Sigma Theta Sorority, Inc., - “Transforming Communities through Sisterhood and Service”
Representing its beginnings at Howard University and its historic and future commitment to humanitarian efforts worldwide, the sorority’s 2013 centennial celebration float features a replica of the university’s iconic building, a sculptured globe and a rotating hexagon with six magnificently detailed floral-graphs highlighting Delta’s Five-Point Programmatic Thrust program.
Dick Van Patten's Natural Balance Pet Foods, Inc. - “Canines with Courage”
Saluting the brave canine members of America’s armed forces that so gallantly serve the nation with loyalty and heroism, Canines with Courage showcases an exact replica of the United States Military Working Dog Teams National Monument, to be officially dedicated in late 2013. The monument will be the first-ever congressional acknowledgment for an animal.
Ministry of Tourism & Creative Economies, Republic of Indonesia - “Wonderful Indonesia”
Combining tradition, pageantry, color and superb artistry, Wonderful Indonesia serves as a reminder of the Republic of Indonesia’s ongoing preservation, respect and care for the arts, its rich cultural heritage and to welcome guests in discovering, and enjoying its rich history, exciting festivals, friendly people, lavish beach resorts and dense tropical rain-forests --- all considered to be among the most captivating in the world.
AIDS Healthcare Foundation – “The Global Face of AIDS”
In celebration of their 25th year anniversary, the AIDS Healthcare Foundation (AHF) float is anchored by a 60-foot long red ribbon, the awareness symbol of compassion for people living with HIV / AIDS. To emphasize that HIV / AIDs is truly a global epidemic, 6 continents (Africa, Asia, Australia, Europe and North and South America) are featured throughout the float, as well as a 10-foot diameter world globe, encompassed with flags from the 25 countries serviced by AHF.
About Fiesta Parade Floats
Based in Irwindale, CA, the 2013 Rose Parade will be Fiesta’s 25th anniversary as a world premier float builder. Fiesta boasts an impressive track record with the highest award win rate in the Rose Parade industry and, together with its clients, has won the parade’s highest honor, the Sweepstakes Trophy, for a Rose Parade record setting nineteenth consecutive time. Fiesta Parade Floats is considered a leader in both floral technology and floral application within both the float and floral industries. Fiesta also builds custom props for television commercials, feature films, exhibits and theme parks. Major exhibits include: Sunset Magazine Spring Garden Show, Crystal Court South Coast Plaza, American Institute of Floral Design National Symposium, Feature Exhibits and the Flower/Garden Pavilion at the Los Angeles County Fair, Bellagio and Mandalay Bay in Las Vegas, Innoventions, Disneyland’s popular attraction in Tomorrowland and Venus Fort Shopping Mall in Tokyo, Japan. For more information, visit, http://www.fiestaparadefloats.com.