NEW YORK--(BUSINESS WIRE)--Kantar Media, a unit of Kantar, a leading information, insight and consultancy group that is part of WPP, has acquired AdGooroo, a leading provider of global digital media intelligence.
“Paid search, in particular, is a complex fragmented medium, with many different inputs. The dynamically re-calibrated methodology represented by AdGooroo is the best in the market for measuring paid search and we are looking forward to bringing these enhanced capabilities to our clients.”
The announcement, effective immediately, was made by Terry Kent, CEO, Kantar Media North America.
With the acquisition, Kantar Media will enhance its digital media measurement and analysis capabilities.
According to Kent, the acquisition will enable a more holistic approach to measurement of the digital media landscape, broadening Kantar Media’s current methodic insight into display, video, ad networks and paid search advertising trends - including expenditure allocated, and keywords purchased - as well as detailed data on spend, impressions, creative, traffic and site usage.
“We are committed to measuring all media, and digital media is obviously an important component to that,” says Kent. “Paid search, in particular, is a complex fragmented medium, with many different inputs. The dynamically re-calibrated methodology represented by AdGooroo is the best in the market for measuring paid search and we are looking forward to bringing these enhanced capabilities to our clients.”
Founded in 2004, AdGooroo serves 4,000 users worldwide from many top marketers and agencies, providing insights and data on competitors’ keywords, ad creative, backlink data, campaign statistics, budgets and more. In addition, AdGooroo tools allow clients to proactively monitor the online advertising landscape of specific industries, providing advertisers with unprecedented insight into their marketplace. AdGooroo also helps clients build long-term competitive advantage in the areas of paid and organic search, link building, display advertising, business-to-business lead generation and online trademark protection.
“Kantar Media is an ideal environment for our capabilities,” says Richard Stokes, founder and CEO of AdGooroo. “We have built our business on the quality of our data and insights and it is an exciting next step to become part of an organization that is the leader in media insights and audience measurement. We are looking forward to advancing the science of digital media measurement with the aid of Kantar Media for the benefit of our joint clients.”
About Kantar Media
Kantar Media is a unit of Kantar, a leading information, insight and consultancy group that is part of WPP. WPP is the world’s largest communications services group with billings of $71.7 billion and revenues of $16 billion in 2011. Kantar Media provides strategic advice and competitive intelligence to the world’s leading brands, publishers, agencies and industry bodies, helping them navigate and succeed in a rapidly evolving media industry. This includes analysis of paid media opportunities; counsel on brand reputation, corporate management and consumer engagement through owned media; and, evaluating consumers’ reactions in earned media. Kantar Media provides clients with a broad range of insights from audience research, competitive intelligence, vital consumer behavior and digital insights, to marketing effectiveness and online influence. Our experts currently work with 22,000 companies tracking 3 million brands in 50 countries. www.KantarMediaNA.com