LISLE, Ill. & THIEF RIVER FALLS, Minn.--(BUSINESS WIRE)--Molex, a leading provider of connectors and a complete line of interconnect solutions for multiple markets, recently named Digi-Key Corporation, a global full-service provider of both prototype/design and production quality electronic components, the “2012 Global E-Catalog Distributor of the Year.” Digi-Key was the exclusive recipient of the award which was presented at the electronica tradeshow in Munich, Germany last month.
“Digi-Key has a superior business model that supports the changing needs of the engineer”
“Digi-Key has a superior business model that supports the changing needs of the engineer,” said Brian Krause, VP of Marketing Communications for Molex. “We are impressed with Digi-Key’s integrated approach that allows us to collaboratively provide relevant, timely content online to our mutual customers.”
A long-time Molex and Digi-Key partnership began through a traditional catalog model and physical product distribution, and evolved into a sophisticated online marketing relationship. Digi-Key strategically promotes Molex products via integrated marketing strategies that include new product introductions, product training modules, and online advertising campaigns.
“The internet is changing how we communicate with our customers and most importantly, how we deliver timely information to engineers,” said Chris Beeson. “Just as we are known for product availability and efficient delivery, we want to be known as the 'go to' place for valuable content around emerging component technology and the newest products from leaders like Molex.”
About Molex Incorporated
Providing more than connectors, Molex delivers complete interconnect solutions for a number of markets including data communications, telecommunications, consumer electronics, industrial, automotive, medical, military and lighting. Established in 1938, the company operates 40 manufacturing locations in 16 countries. The Molex website is http://www.molex.com. Follow us at www.twitter.com/molexconnectors, watch our videos at www.youtube.com/molexconnectors, connect with us at www.facebook.com/molexconnectors and read our blog at www.connector.com.
About Digi-Key Corporation
Digi-Key Corporation, based in Thief River Falls, Minn., is a global, full-service provider of both prototype/design and production quantities of electronic components, offering more than two million products from over 650 quality name-brand manufacturers at www.digikey.com.
With over 790,000 products in stock, an impressive selection of online resources, and the logistical advantage of more than 800,000 square feet of expandable distribution space, Digi-Key continues to move forward, affirming its commitment to stocking the broadest range of electronic components in the industry and providing the best service possible to its customers.
Digi-Key’s totally integrated, Internet-engaged business model, coupled with its industry-leading breadth of components available for immediate shipment anywhere in the world from a single location, clearly differentiates Digi-Key from all other distributors. Digi-Key offers customers a unique approach to a high-mix, low volume production business strategy by transferring much inventory risk and carrying costs from the customer to Digi-Key. From Prototype to Production®, Digi-Key has the components and resources necessary to grow your business to the next level.
Digi-Key’s online offerings and resources include: PTM® product training modules; TechZoneSM technology zones; Another Geek Moment videos; Digi-Key toolbar; PurchasingProSM for electronics buyers; TechXchangeSM; a Mobile and Social Center; the Scheme-it online schematic design tool; a Reference Design Library; and the Dynamic Catalog.
Additional information and access to Digi-Key’s broad product offering is available at www.digikey.com.
Digi-Key is a registered trademark of Digi-Key Corporation. Molex is a
registered trademark of Molex Incorporated
Other trademarks referenced in this release are the property of their respective owners