MINNEAPOLIS--(BUSINESS WIRE)--Barlow Research Associates, Inc., a leading market research company for business-to-business financial services, announces the promotion of three team members involved in the company’s new SOHO (Small Office/Home Office) research initiative. The new SOHO Opportunity Study is a major initiative that will help our clients focus on the fastest growing segment of the small business market.
Joe Pike – Chief Technical Officer
Mr. Pike is responsible for all technology at Barlow Research and is the manager of the Barlow Research Secured Data Center. He is a member of the Technology and Security Committees and manages Web development. Mr. Pike joined the firm in 2002 and is a graduate of Gustavus Adolphus College.
Bernard Kuechler – Director of Data Analytics
Mr. Kuechler is responsible for analytical applications that use Barlow Research databases to trend market share, measure customer value and predict the next product to purchase. He is a member of the Technology and Security Committees and manages the Barlow Research Delphi Panels. Mr. Kuechler joined the firm in 2008 and is a graduate of the University of Wisconsin-Oshkosh.
Joel Mueller – Research Analyst
Mr. Mueller is responsible for the firm’s SOHO Opportunity Study. He works directly with our SOHO sponsors, Visa and Intuit, using Barlow Research data to develop market based solutions. He is a member of the Technology and Security Committees. Mr. Mueller joined the firm in 2012 and is a graduate of the University of Wisconsin-Stout.
About Barlow Research Associates, Inc.
Barlow Research Associates, Inc., founded in 1980, provides research and consulting services to the banking industry in the U.S. and overseas with specialties in custom research, strategic consulting and syndicated research programs for small business, middle market and business Internet banking.