PHOENIX--(BUSINESS WIRE)--With the arrival of the holidays and New Year comes the perennial time when individuals consider making changes to lose weight, get fit and address any number of personal vices. Yet, as New Year’s resolutions tend to fade away, many already will have reverted to old behaviors by February.
“Our nation is at a breaking point with ever-rising obesity rates and the time for change is now”
This January 1, 2013, however, hundreds of thousands nationwide will go beyond making short-term resolutions in exchange for long-term commitments to healthy and active lifestyles. In the case of Phoenix residents, thousands will descend upon the Scottsdale Civic Center on January 1 at 9 a.m. MST for Commitment Day, marking the launch of a 365-day movement designed to unite all Americans in making personal commitments to a healthier way of life. The same will occur in 29 other U.S. cities with Americans participating in simultaneous 5K walk/run events, declaring their commitment and personal responsibility to make America healthier.
“Our nation is at a breaking point with ever-rising obesity rates and the time for change is now,” said Kimo Seymour, Race Director for the Phoenix Commitment Day event. “According to a new study by F as in Fat, adult obesity rates in Arizona could reach 58.8 percent by 2030 with associated health care costs rising 11.1 percent. Arizona residents need to take action. Commitment Day is all about inspiring a fitness revolution to urge all Americans to commit to a healthy and active way of life. It will be a day of epic proportions as hundreds of thousands of individuals join together in support of healthy eating, exercise, personal responsibility, giving and respect.”
All Commitment Day 5K walk/run events will occur simultaneously at 8 a.m. PST, 9 a.m. MST, 10 a.m. CST, and 11 a.m. EST. The Phoenix event will start at the Scottsdale Civic Center heading east towards the greenbelt on the street. Once on the greenbelt, runners will head north on the sidewalk towards the lake before making a loop around the lake, bringing them back up to the sidewalk towards Indian School. Runners will then follow the sidewalk south along Hayden until Osborne, heading west on the sidewalk on Osborne towards Drinkwater Blvd. Taking a right on Drinkwater Blvd., runners will pass the stadium, continue under the bridge and take a right onto First Ave.. Another right on 75th will take runners to the finish line. Registration will open at 7 a.m. MST and the 5K will begin at 9 a.m. MST. All participants will receive a Limited Edition Commitment Day t-shirt and a 2013 Commemorative Commitment Journal to help track their progress for living a healthy lifestyle throughout the year.
As an added incentive, Commitment Day participants are encouraged to fundraise on behalf of the Commitment Day Founding Charity Partners, including Special Olympics, MusiCares, Folds of Honor and the Life Time Foundation.
For more information or to register as a Founding Member of the Commitment Day movement, visit www.commitmentday.com.
Life Time Fitness, Inc.
As The Healthy Way of Life Company, Life Time Fitness (NYSE: LTM) helps organizations, communities and individuals achieve their total health objectives, athletic aspirations and fitness goals by engaging in their areas of interest – or discovering new passions – both inside and outside of Life Time’s distinctive and large sports, professional fitness, family recreation and spa destinations, most of which operate 24 hours a day, seven days a week. The Company’s Healthy Way of Life approach enables customers to achieve this by providing the best programs, people and places of uncompromising quality and value. As of December 12, 2012, the Company operated 105 centers under the LIFE TIME FITNESS® and LIFE TIME ATHLETIC(SM) brands in the United States and Canada. Additional information about Life Time centers, programs and services is available at lifetimefitness.com.