NEW YORK--(BUSINESS WIRE)--AOL’s Advertising.com Group today announced the appointment of Allie Savarino Kline to the role of Chief Marketing Officer. In this newly created global role, Kline will oversee marketing strategy to drive demand for the Group’s advertising solutions for publishers, advertisers and agencies. Kline will report directly to Ned Brody, CEO of Advertising.com Group.
“The Group had the vision and foresight to have seen where the market was headed and innovate ahead of the curve. This is their time, and I’m thrilled to be on board to help bring their strategy to market.”
"We are excited to welcome Allie to the Advertising.com Group leadership team," said Ned Brody. "Her experience in brand management, marketing and advertising for technology-focused organizations makes her a perfect fit for this role. As the group has grown, the need for a dedicated leader focused on marketing our broad range of solutions across display, video and mobile has become paramount. We look forward to her leadership in building out our marketing strategy and teams both here and abroad as the Advertising.com Group brand continues to evolve as a force in the online and programmatic marketplace.”
Kline has an extensive background in brand management and marketing strategy for technology-focused organizations. Most recently she was the Chief Marketing Officer for big data and social graph company 33Across, where she worked with over 375 Fortune 1000 advertisers and 650,000 global publishers. Prior to that role, Kline served as Vice President, Marketing at Brand Affinity Technologies (BAT) where she oversaw the company's brand development, marketing, and athlete and celebrity relationships. Prior to BAT, she ran global marketing for Unicast, a leader in rich media advertising for over 10 years.
"It’s a very exciting time in the online ad space, and the Advertising.com Group’s diverse set of technologies, products, and services position it perfectly for growth,” said Kline. “The Group had the vision and foresight to have seen where the market was headed and innovate ahead of the curve. This is their time, and I’m thrilled to be on board to help bring their strategy to market.”
Kline earned a B.A. in corporate communications from Ithaca College. She is a frequent industry speaker and press spokesperson, and was named to Fast Company’s “Fast 50” list for Internet video innovation in 2005. Kline also serves as a board member on Jack Myers’ Women’s Media & Mentoring Initiative.
About Advertising.com Group
The AOL Advertising.com Group is the global partner of choice for leading publishers, advertisers and agencies seeking to maximize the value of their online brands. Bringing together the strengths of Advertising.com, Advertising.com Sponsored Listings (ASL), ADTECH, The AOL On Network and Pictela. Advertising.com Group brings the online advertising industry an end-to-end solution that includes inventory management and monetization, ad optimization, premium formats, video and mobile platforms.
Having helped millions of Americans to get online, AOL Inc. (NYSE: AOL) is on a mission to inform, entertain and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.