AUSTIN, Texas--(BUSINESS WIRE)--Digby today announced that The University Co-op has been chosen as one of Internet Retailer’s Top 10 Best Mobile Retailers for 2013, as part of the publication’s Best of the Web Hot 100 list.
“It is important to have relevant and changing content”
According to Internet Retailer, The University Co-op’s smart phone app, powered by Digby, “seeks to give students, alumni and fans a sense of home and school wherever they may be. The retailer packages RSS feeds of Austin and campus newspapers and a University of Texas sports blog together with campus webcams into its app. It hopes shoppers' responses to that content might tug on their emotions enough to buy a T-shirt or other product."
“It is important to have relevant and changing content," says Brian Jewell, vice president of marketing, The University Co-op. "The RSS feeds we have for news is constantly updated with the ever-changing headlines of the day, and our app users love the cams, which allow them to pull up a live shot of a Co-op event. Having all these features in one app creates a one-stop user experience for our customers.”
Selected by Internet Retailer editors, the Hot 100 list is the “who’s who” of web and mobile sites and apps that have introduced innovations that improve online shopping and that other retailers can learn from. For the Top 10 Best Mobile Retailers list, Internet Retailer selected 10 retailers whose mobile commerce sites and apps make shopping easy and enjoyable on smart phones and tablets.
Digby leverages mobile and location technologies to help brands achieve their strategic omni-channel goals – to drive store traffic through location-marketing, engage with consumers in the brick and mortar store, enable mobile commerce and provide web-style analytics to the physical store – all through their own branded mobile experience. Powered by the Digby Localpoint Mobile Platform, Digby delivers hosted software, rich mobile application SDKs and full-service, turnkey mobile solutions designed for smartphones and mobile websites, allowing brands to attract, influence and own the relationship with their customers. Digby has been enabling top brands since 2006 including Bed Bath and Beyond, Cabela’s, Wet Seal, RadioShack, Orvis and many more. Learn more about Digby at www.digby.com.