LOS ANGELES--(BUSINESS WIRE)--WGW Studios announced today the launch of SMASH Network, an online studio aimed at helping urban independent artists and content creators produce, monetize and optimally distribute original content online -- allowing each artist the opportunity to regain control of their material and focus solely on artistic endeavors.
“Lots of people are in the business of managing talent, but they want to do it their way. We believe the artist him- or herself has the freshest voice”
The new network distinguishes itself from the burgeoning pack of digital director/producers by its commitment to allow each artist to maintain full creative control, 100 percent ownership of all content and the ability to engage in revenue sharing within the company.
“Imagine that Steven Spielberg was 25 right now,” said SMASH CEO Michael Gray. “He would be on YouTube, attempting to fund his first major film. I wanted to create a platform for the next group of Steven Spielbergs to create content without compromise. We want to propel young, urban Internet artists to the next level.”
SMASH intends to fill the gap in regard to artist-friendly management companies within the industry. “Lots of people are in the business of managing talent, but they want to do it their way. We believe the artist him- or herself has the freshest voice,” said Gray.
SMASH’s reach goes beyond YouTube to include commercial production work, creating original programming, acquiring feature films, merchandising for its partners and licensing content to increase exposure.
Gray, a 23-year-old alumnus of Emerson College’s film school, began producing healthcare spots in southeastern Michigan. He moved to LA where worked for Julie Fong and Raffi Adlan at Partizan Entertainment. He then moved to Maker Studios, a major force in the YouTube community, where he produced for GloZell Green, Shay Carl, Steve Greene Comedy and HotDamnIRock’s star Kain Carter. Additionally, Gray is a first-time executive producer for the feature documentary, Cow Power.
WGW Studios is a limited liability company owned by Wayne Wodjak, Michael Gray and Paul Wodjak.