AUSTIN, Texas--(BUSINESS WIRE)--Today, PopRox Entertainment announced that Race 4 My Place – a virtual city-building social game with real-world rewards – is officially open for play. The revolutionary social game is free to play and designed to give real value to its gamers as they construct the city of Los Angeles and play along with friends directly through their Facebook account.
“This isn’t just another social game. You’re not playing for gold coins to buy a magical sword or earning a virtual plow to harvest virtual vegetables”
Race 4 My Place, the first game launched by PopRox Entertainment, is also the first social game to reward players with real prizes, not virtual livestock and wizard gold. Users simply have to play the game and they will have the opportunity to qualify and win prizes along the way – including cash, gift cards, travel and movie vouchers, electronic gadgets and much more.
Featuring 30 different levels, gamers will achieve new milestones, unlock assets and qualify for prizes as their city of L.A. comes together at each level. Upon completion of the game, players will be automatically entered into the grand prize drawing for a $200,000 mortgage payoff. Don’t own a home? No problem, you can opt to win $100,000 and that’s cash you can take to an actual bank, not a virtual one. The Grand Prize will be awarded in April 2013.
“This isn’t just another social game. You’re not playing for gold coins to buy a magical sword or earning a virtual plow to harvest virtual vegetables,” said Mike Gramling, CEO. “The rewards are real and life-changing. Sure, we play games to escape reality for a while, but why can’t that game also reward and help us in very real ways. That’s what Race 4 My Place aims to do.”
During the downturn of the real estate market, Gramling, a prominent player in the home building industry, realized that there were many people struggling just like him or in a far worse position as the economy struggled to rebuild. He wanted to bring a more rewarding and tangible experience to social gaming. Race 4 My Place has already awarded over $4,000 in sweepstake giveaways during the game’s registration, and there will be even more opportunities to win while playing the game.
Race 4 My Place leverages the entertainment and growing market of social gaming to positively impact the players’ lives realistically, not just virtually. In 2013, social gamers are projected to spend up to $6 billion on virtual goods with no real world value. Finally, social gaming gets real with Race 4 My Place.
Start building your city today: http://facebook.com/raceformyplace.
Open to U.S. residents, players can win rewards right away and win frequently. Rewards include gift cards on a weekly basis and iPads and game consoles every month in addition to the grand prize $200,000 mortgage payoff or $100,000 cash alternative. Don’t forget to login and play often to qualify through each level of the game. All winners must be over the age of 18 and a U.S. resident. The grand-prize winner will be announced shortly after the game ends in April 2013.
PopRox Entertainment plans to launch a mobile version of the game next year and is currently developing three other games.
About PopRox Entertainment
PopRox Entertainment is an entertainment group that is blending the virtual with reality, by providing a social gaming experience with a real-world payoff. Social gamers can win big rewards including a mortgage payoff worth $200,000 or cash alternative to $100,000 through the company’s first game, Race 4 My Place. Other rewards will be given to those who play to help struggling homeowners, the challenged housing market and the overall economy – one gamer at a time. For more information, please visit www.Race4MyPlace.com.
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