CHATTANOOGA, Tenn.--(BUSINESS WIRE)--TransCard continues to give its financial institution partners a competitive advantage this holiday season by launching another exciting enhancement to its Gift Card programs. Now, all banks offering TransCard prepaid programs will have Free access to customized microsites for seamless online Gift Card sales.
Banks working with TransCard are responding with great enthusiasm to this opportunity not only to promote but to sell gift cards on their websites and through social media.
Gift Cards continue to be the most popular and well-received holiday gifts and the ability to accept credit card payments for online sales is seen by banks as a tremendous way to impact the bottom line in the all-important fourth quarter.
The TransCard online Gift Card program is the latest in a series of new product, marketing and technology innovations from TransCard.
Many more such developments and announcements of new financial institution signings and new distribution channels are planned for the balance of this year and 2013.
Chattanooga-based TransCard is the leading provider of prepaid products to financial institutions of all sizes. The company’s platform enables financial institutions of all sizes to grow deposits and fee income, deepen their treasury relationships, expand product offerings to the underserved and turn unprofitable customers from cost items to contribution items. Financial Institutions interested in offering prepaid programs should visit us our website and follow us on Twitter.