GOLDEN, Colo.--(BUSINESS WIRE)--Boston Market, a fast-casual restaurant chain offering home style food year-round, broke company sales records over Thanksgiving. Total sales per restaurant from November 19 to November 23 were up 13 percent, catering sales increased by 27 percent and Heat & Serve (chilled, pick-up) offerings were up 10 percent compared to last year.
“We begin planning Thanksgiving at least a year in advance”
In addition to these record sales, more than 22,000 Family Meals serving 136,000 people were delivered to Lowe’s. The world’s second-largest home improvement retailer placed the order the week prior to Thanksgiving, making it the single largest order the restaurant chain has ever fulfilled. The meals were distributed by Lowe’s employees the day before Thanksgiving free of charge to families, employees and customers in New York and New Jersey who were impacted by Hurricane Sandy.
Boston Market also revealed a few statistics regarding the number of specific menu items sold from November 19 through November 23:
- 1.5 million pounds of mashed potatoes
- 860,000 pounds of turkey
- 486,000 pounds of stuffing
Leadership credits the performance to aggressive local sales efforts and preparations made well ahead of the holiday, which is historically the busiest time of the year for Boston Market in terms of traffic and sales. Though the latest results take into account sales from all 470 restaurants, Boston Market locations in Miami; Daly City, Calif.; Brooklyn, New York; and San Jose, Calif., were top performers.
“We begin planning Thanksgiving at least a year in advance,” said George Michel, CEO, aka The Big Chicken, Boston Market. “But the hard work demonstrated by our staff on the ground in the days and weeks leading up to the holiday is what ultimately makes the difference for our guests.”
On November 21 and 22, Michel spent the day serving and working behind the counter at two Miami-area Boston Market restaurants. The chain is currently exploring options to open five new restaurants in South Florida and in the New York metro area in 2013.
This most recent achievement comes on the heels of more than 26 months of positive same-store sales, another Boston Market record. With December holidays just weeks away, Boston Market locations are already preparing for a second round of traffic and an influx of catering orders that will continue through the end of the year. For more information, please visit bostonmarket.com. For holiday entertaining tips and recipes, visit Boston Market’s Holiday Hub at holidayhub.bostonmarket.com.
About Boston Market
Boston Market Corporation, headquartered in Golden, Colo., has simplified life for busy families and individuals for more than 25 years with quality, home style meals at a convenient value in more than 470 nationwide locations. A staple on dinner tables, Boston Market prepares its fresh, never-frozen, all-natural chicken in signature rotisserie ovens and features an extensive selection of gourmet sides. In 2011, the company completed updates to locations across the country, adding new healthier menu items and enhancing the dine-in experience.
As one of the country's largest providers of catering services, Boston Market offers convenient, same‐day orders and delivery for corporate and personal events of all sizes. For more information, visit the company's website at www.bostonmarket.com. For the latest news and deals, follow @bostonmarket on Twitter or join us on Facebook.