BOSTON--(BUSINESS WIRE)--Greenough, a national public relations, social media and marketing firm, today released the results of its “2012 Prevailing Storylines Study,” a thorough analysis of the most common narratives in business media. The study, which focused on 1,000 articles across 10 major news publications, ranks the 10 prevailing “archetypes,” or narratives that appear over and over again in mainstream business media.
“Taking a more scientific approach to understanding narratives in media is eye-opening, and it’s something that informs our overall approach to media relations, as well as our larger approach to business storytelling and content development.”
“The idea that 10 archetypes prevail in business journalism is fascinating, especially since I spent nearly 20 years in the industry,” said Andrea LePain, vice president, media relations for Greenough. “Taking a more scientific approach to understanding narratives in media is eye-opening, and it’s something that informs our overall approach to media relations, as well as our larger approach to business storytelling and content development.”
For the study, Greenough reviewed more than 1,000 stories appearing in 10 leading business media outlets. The team placed stories into one of 10 prevailing archetypes. The 2012 study is the second such study by the agency; in 2008 Greenough commissioned its first prevailing storylines analysis using the same methodology.
To see the 10 storylines and learn more about how they can be applied in business storytelling, download Greenough’s 2012 Prevailing Storylines Study, available here.
Greenough builds brands through the power of storytelling and is nationally recognized for its award-winning public relations, social media and marketing programs. Since 1999 Greenough has helped companies develop and implement marketing and communication programs that drive awareness, generate conversations and deliver qualified leads. For more information, visit www.greenough.biz or read our blog at http://www.greenough.biz/blog.