NEW YORK--(BUSINESS WIRE)--Stylus (Stylus.com) announced today the appointment of Steve Markov to lead their continued expansion across the Americas. Stylus tracks consumer behaviour and cultural shifts across consumer industries, including automotive, technology, media, retail, fashion and hospitality. Stylus is used by design, marketing, branding and business development departments inside companies to stimulate new ideas about consumer products and services.
“Our business is tapping into an urgent need for information and insight and we are eager to deliver the best possible service for our clients to support their business growth.”
Markov will be tasked with leading the growth of the fast-moving business, which currently serves over 300 blue-chip clients including Saatchi & Saatchi, Umbro, LVMH, Lalique, HGTV, Leggett & Platt, Marks & Spencer, Philips, Georg Jensen, Mulberry and Kingfisher.
Markov joins Stylus from WGSN (Worth Global Style Network) where he was President of the Americas, responsible for running its core business in North and South America while also spearheading the company’s expansion into new professional services including the global launches of HomeBuildLife and the Vogue Archive in partnership with Condé Nast. Prior to joining WGSN, Markov held senior sales, business development and marketing positions at Corbis Images, Teletrax Media Monitoring, AT&T and Ameritech.
Commenting on the appointment, Marc Worth, CEO and founder of Stylus, praised Markov’s industry know-how and experience. “Steve brings an understanding of the opportunities and challenges that we face at Stylus and can help us realise our ambitions in the Americas,” he said. “Our business is tapping into an urgent need for information and insight and we are eager to deliver the best possible service for our clients to support their business growth.”
The Inspiration Driving Big Ideas: An online business resource used by consumer industries in 52 countries, Stylus analyses global consumer behavior across 20+ creative sectors, providing foresight, inspiration, business intelligence and membership support to drive big ideas and improve profitability.