VANCOUVER, Canada--(BUSINESS WIRE)--Coastal.com, the planet’s biggest online eyewear company, is pleased to announce its Pink Frame Breast Cancer Awareness Campaign has resulted in a $10,000 donation to the Linda Creed Foundation. During the month of October, Coastal.com partnered with Linda Creed, whose mission is to fight breast cancer with heart through community-based education and referral, support, advocacy and direct service, and pledged to donate $25 for each purchase through a limited edition collection of pink frames. The campaign also served as a great conversation-starter to empower Coastal.com customers to continue the dialogue to raise awareness each time they put on their pink frames.
“The Pink Frames Campaign is one of the many ways our customers can make a donation to this very worthy cause, and show their support not only during the month of October, but throughout the year.”
“Partnering with the Linda Creed Foundation in bringing awareness to breast cancer has been such a humbling experience for myself and the rest of the company,” said Roger Hardy, Coastal.com Founder and CEO, “The Pink Frames Campaign is one of the many ways our customers can make a donation to this very worthy cause, and show their support not only during the month of October, but throughout the year.”
In 2012, it has been estimated that over 200,000 Americans will be diagnosed with breast cancer, and although October is the annual month of awareness for early detection, companies such as Coastal.com and foundations like Linda Creed remain committed to the importance of breast cancer awareness year-round.
“Today almost every consumer has a connection to breast cancer, whether it’s affected them personally, or through someone they know. There is such a willingness to raise awareness and find a cure, and what better way to show support than with something worn everyday—glasses, ” said Aaron Magness, VP of Marketing.
With the generous help of its customers, Coastal.com was able to make this sizeable donation to the Linda Creed foundation, bringing us all one step closer to reducing the statistics of those diagnosed, and finding a cure.
Coastal.com (www.coastal.com) is the planet’s biggest online eyewear company. Coastal empowers customers to easily browse, try on and buy eyewear—saving time, money and sanity. At Coastal, we believe you will be so blown away by the Coastal experience and become a customer for life that your first pair of glasses is free. With every pair purchased, Coastal donates a pair to someone in need through its Change the View project. Founded in 2000, Coastal designs, produces and distributes the largest selection of eyeglasses and contact lenses on the Internet, including a unique combination of designer eyeglasses, contact lenses, sunglasses, and vision care accessories. Coastal services customers in more than 150 countries through the Coastal Contacts family of websites including: Coastal.com, ClearlyContacts.ca, Lensway.com, Lensway.co.uk, Lensway.se, LensWay.com.br, ClearlyContacts.com.au, ClearlyContacts.co.nz, Contactsan.com, and Coastallens.com.