NEW YORK--(BUSINESS WIRE)--Univision Communications Inc., the leading media company serving Hispanic America, announced today the launch of the UniMás Network, the newly transformed TeleFutura. UniMás provides an alternative and delivers bold content from the top Spanish-language producers in the world, including Caracol Televisión, RTI Colombia, and Televisa to solidify its position as the fastest growing broadcast network in the country, regardless of language.
“For more than 50 years, Univision has been committed to listening to the needs of our consumers and UniMás expands on our promise to be the Hispanic Heartbeat of America”
“For more than 50 years, Univision has been committed to listening to the needs of our consumers and UniMás expands on our promise to be the Hispanic Heartbeat of America,” said Randy Falco, president and CEO, Univision Communications Inc. “UniMás is the result of Univision listening to our audience and our vision to leverage the deep connection of our Univision brand, creating a new brand that complements our other networks’ offerings while expanding our opportunity to deliver the best content for our audience. UniMás delivers more action, more drama and more sports than ever before and will be another platform for us to celebrate our culture and connect America.”
UniMás will be unveiled on-air January 7, 2013. Previously known as the highly successful broadcast network TeleFutura, UniMás programming will super-serve its quickly growing and increasingly diverse audiences more than ever before.
“UniMás will offer the new generation of Hispanic Millennial trendsetters – the Más Generation – options for bolder content,” said Cesar Conde, president, Univision Networks. “We recognize the opportunity for offering an alternative to our audiences while maintaining our commitment to only delivering the best programming available. That is why we are making a significant investment in the new brand, with new content offerings and considerable off-network marketing efforts. We will deliver more of the best available Spanish-language programming, more series, more sports, and more movies that speak to what our audience is looking for.”
Programming partners for UniMás include Caracol Televisión, Colombia's number-one television broadcaster and a leader in the production of alternative series such as “Pablo Escobar,” and RTI Colombia, the most successful independent production company in Colombia which produced “La Reina del Sur.” UniMás will also tap into the extensive content resources of Televisa, the leading creator and distributor of quality entertainment content in Spanish for all platforms.
Kicking-off its new programming with a bang, UniMás will feature two intensely dramatic thrillers, “Made in Cartagena” and “Quien Eres Tu” (Who are You), and a powerful boxing-themed drama called “Cloroformo.” Starring Carmen Villalobos and Miguel de Miguel and produced by Caracol Televisión, “Made in Cartagena” is a gritty, urban crime drama that dives headfirst into the wild and dangerous underworld of Cartagena through the planning, execution, and aftermath of the “bank-heist of the century” that goes terribly wrong…and rips apart the lives, and loves, of everyone involved.”Quien Eres Tu” starring Julian Gil and Laura Carmine and produced by RTI Colombia, is an intense, multilayered story of a young woman who assumes her twin sister’s identity, only to find that living someone else’s life can prove to be a dangerous mistake, and ends up being chased by the mob and trapped in a tangled web of lies and deceit beyond her control. Finally, no punches are pulled in “Cloroformo,” the Televisa-produced groundbreaking series set in an inner city boxing gym. Starring Osvaldo Benevides, the series tells the story of five fighters from very different backgrounds and the struggles they face both in and out of the ring as they claw their way to the top of a profession that’s glory days are far behind it. Also slated for development is a project based on a high-profile literary work, based on the novel “Diablo Guardian” by Xavier Velasco to be adapted by Gustavo Bolivar, author of the hit series “El Capo” and “Sin Senos No Hay Paraiso.”
UniMás will significantly increase its sports offering featuring top-caliber events such as games from the Mexican National Team, Liga MX, CONCACAF Gold Cup 2013, FIFA Confederations Cup 2013 and World Cup 2014™. Also continuing on the network are popular sports shows such as “Solo Boxeo,” highlighting the best in professional boxing, and “Contacto Deportivo,” bringing viewers the best and latest news of the sports world seven nights a week. UniMás will continue to be the destination for high-action, Hollywood blockbusters.
The new logo and brand identity were created in collaboration with branding agency Troika and expand on the launch of the new Univision brand logo earlier this year. As part of the campaign to announce the launch, a series of off-network marketing efforts were implemented including: 30 spots, digital ads, print ads and outdoor advertising in New York City, Los Angeles and Miami.
The transformation to UniMás is part of Univision's expansion and investment efforts in 2012 that included the launch of four new networks -- Univision Deportes, Univision tlnovelas, FORO TV, and UVideos, the Company's digital video network -- as well as new brand identities for its leading networks. Earlier this year, Univision unveiled a new brand logo signifying the Company's growth, transformation and celebrating its culture of innovation over its 50-year history. It also presented a brand new logo for the Galavisión Network, featuring a bold look and feel that celebrates the network’s 33rd anniversary on the air and more closely aligning it with the Univision brand. Additionally in 2012, Univision announced a new joint venture with ABC News for a new cable network and also launched Univision America, the Company's AM radio network.
In the current 2012/2013 Season, TeleFutura is outpacing all other broadcast networks in percentage growth during broadcast prime among Total Viewers 2+ (+46%), Adults 18-49 (+36%), Adults 18-34 (+43%) and Persons 12-34 (+43%). TeleFutura is currently the #2 Spanish-language network, behind Univision, during Early Morning (M-F 6am-9am), Daytime (M-F 9am-4pm), Late Fringe (M-Su 11pm-2am) and Weekend Daytime (7am-7pm) with Adults 18-34 and Persons 12-34. Among the most coveted demographic group, Adults 18-49, TeleFutura is the #2 Spanish-language network in M-F Daytime and Weekend Day. Since the start of the new season, TeleFutura has out-performed Telemundo on Sunday night among Adults 18-49 and is currently holding a 25% advantage in this key demographic group.
To learn more about UniMás, please visit Univision.net and join the conversation on Twitter via @UniMas and on Facebook.com/UniMas.
To download the UniMas logo, please visit ftp://ftp.univision.net.
Source: The Nielsen Company, NPM 2012-2013 Season-to-Date (09/24/2012-11/18/2012). Daypart definitions: Early Morning (M-F 6a-9a), Late Fringe (M-Su 11p-2a), Weekend Day (Sat & Sun 7a-7p) and Sunday Prime (Sun 7-11pm) based on NPM (09/24/2012-11/25/2012). Live+SD.
About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. Its assets include Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching 96% of U.S. Hispanic households; TeleFutura Network, a general-interest Spanish-language broadcast television network reaching 88% of U.S. Hispanic households; Univision Cable Networks, including Galavisión, the country’s leading Spanish-language cable network, as well as Univision tlnovelas, a new 24-hour cable network dedicated to novelas, Univision Deportes Network, a new 24-hour cable network dedicated to sports, ForoTV, a new 24-hour Spanish-language cable network dedicated to news, and an additional suite of six cable offerings - De Película, De Película Clásico, Bandamax, Ritmoson, Telehit and Clásico TV; UVideos, the bilingual digital network serving Hispanic America; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company’s platforms; Univision Television Group, which owns and/or operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico; Univision Interactive Media, a network of national and local online and mobile sites including Univision.com, which continues to be the #1 most-visited Spanish-language website among U.S. online Hispanics, Univision Móvil, a longstanding industry-leader with unique, relevant mobile products and services, and Univision Partner Group, a specialized advertising and publisher network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit Univision.net.