LOS ANGELES--(BUSINESS WIRE)--CraveOnline Media, the largest online male lifestyle publisher, has partnered with STiKS Gaming to host the “STiKS ARCADE” Charity Gaming Gala, sponsored by Boost Mobile, a leader in the no-contract wireless industry. The “STiKS ARCADE” Gala will take place December 6th at Boulevard3 in Los Angeles, CA to benefit Hurricane Sandy relief efforts, including the Kids in Distressed Situations (K.I.D.S.) charity, and will feature celebrity head-to-head gaming battles, arcade gaming, and celebrity DJ Nick Cannon—all which will be streamed live on CraveOnline.
“By bringing Boost Mobile on as the title sponsor for the STiKS ARCADE Gala, we continue our mission of providing major brands with a multi-platform marketing approach that allows advertisers to reach consumers through both online and offline components.”
The event will feature celebrities battling it out over the hottest games and platforms. The STiKS ARCADE will also showcase almost two dozen classic arcade games ranging from Tetris and Ms. Pac-Man to Galaga and Gauntlet, among many others. Partygoers can buy tokens to play the games with all proceeds benefitting the charities providing Hurricane Sandy relief to the East Coast designated by the celebrity host committee. Tickets can be purchased and donations can be made through the indiegogo event page: indiegogo.com/stiks. CraveOnline.com, the official online media partner, has launched a custom online destination dedicated to the STiKS ARCADE Gala, (http://www.craveonline.com/stiks-gaming). In addition to photo and video galleries, Crave will stream the event live from the red carpet and inside the event beginning at 7:30 pm PST on December 6th.
“STiKS Gaming is known for hosting quality events with a philanthropic focus, which made them a great collaborator for CraveOnline,” said John Keefer, Vice President of Evolve Media Corp. and General Manager of CraveOnline Media. “By bringing Boost Mobile on as the title sponsor for the STiKS ARCADE Gala, we continue our mission of providing major brands with a multi-platform marketing approach that allows advertisers to reach consumers through both online and offline components.”
STiKS Gaming has already begun to assemble a celebrity host committee for the event. Currently on board are Janina Gavankar (True Blood); Cobi Jones (MLS soccer star); Michael B. Jordan (The Wire, Friday Night Lights); Mike "The Miz" Mizanin (WWE); LaMorne Morris (New Girl); Scott Porter (Friday Night Lights); Ethan Zohn (Survivor) with more host committee names confirmed daily. Past supporters of STiKS Gaming events include. developers, sports figures and gamers including: Havana Brown; Wayne Brady; Zac Efron; Fatal1ty; Jorge Garcia; Quinton “Rampage” Jackson; Snoop Lion; Tyler Posey; John Salley; and Michael Strahan.
“We’re hugely grateful for the support of CraveOnline Media and Boost Mobile,” added STiKS Gaming co-founder Michael Wasserman. “Their support provides both the funding that makes the event possible as well as the robust broadcast platform that will get gamers and fans around the country in on the action and engaged in our efforts to raise money and awareness for this important cause.”
To partake in all the gaming action visit http://www.craveonline.com/stiks-gaming.
About CraveOnline Media, LLC
CraveOnline (www.craveonline.com) is the #1 male lifestyle destination reaching men ages 18-34 featuring video, movies, TV, music, sports, games, cars, humor and more. As the largest male lifestyle publishing company, CraveOnline Media attracts over 30 million unique visitors per month (November 2012, Comscore). CraveOnline strives to get users the most up-to-date and coolest content on the web. For advertisers, CraveOnline produces custom, integrated media programs that leverage rich media, video, mobile and social in ways that allow the marketing message to be an uninterrupted part of the user experience. Recent brand advertisers include Schick, Wrigley, IKEA, Universal, LG, Nikon, Coke, Pepsi, Unilever. The company is based in Los Angeles with sales offices in New York, Chicago, San Francisco, and Toronto. CraveOnline is part of Evolve Media Corp.
About STiKS Gaming:
STiKS GAMING is an online platform that has created a movement and led gaming in a new mainstream and socially conscious direction. Through www.stiksgaming.com, fans and celebrities interact to raise money for their favorite charities while playing their favorite online video games. Fans can do this online or in person at numerous STiKS Gaming live charity events.
Michael Wasserman and Brett Claywell co-founded STiKS GAMING with the mission to encourage the burgeoning video game community to unite for a cause. In addition to major sponsored campaigns, www.stiksgaming.com supports registered 501(c)3 charities large and small, and to allow players the opportunity to join the STiKS GAMING network to help “Battle for a Better World.” After a successful beta launch in June 2012, the new STiKS Gaming platform has taken part in a number of high profile events and is set to formally launch in January 2013. For more information, please visit www.stiksgaming.com.
About Boost Mobile:
Boost Mobile offers wireless phones and services with no long-term contracts. Boost Mobile redefines value for wireless consumers with its Monthly Unlimited with Shrinking Payments no-contract service, where the longer you stay the less you pay with on-time payments for unlimited voice, text messaging, Web, email and calls to 411. Boost Mobile offers nationwide service on the Nationwide Sprint Network, reaching more than 282 million people, with no activation or long-distance fees. Boost Mobile offers a selection of quality handsets from LG, Motorola, Research In Motion (RIM), Samsung, Kyocera and ZTE, ranging from entry-level to Android™ smartphone devices available nationwide at nearly 20,000 major retail stores, including Best Buy, RadioShack, Target, Family Dollar, Walgreens and Walmart, Sprint retail stores, independent wireless dealer locations, and on HSN, a leading TV home shopping network. Re-Boost® Cards are available at approximately 100,000 locations throughout the United States. Experience Boost Mobile on the Web at Facebook and Twitter; and purchase products at www.boostmobile.com.