RIVERWOODS, Ill. & GRAND PRAIRIE, Texas--(BUSINESS WIRE)--After a successful three-year run, Discover and Six Flags Entertainment Corporation (NYSE: SIX) today announced a new, multi-year extension of their corporate sponsorship, offering Discover cardmembers in-park discounts, special ticket packages and exclusive experiences.
“The long-term nature of this sponsorship is a testament to the effectiveness of two very creative teams and the marketing and sales benefits of utilizing the Six Flags Media Networks.”
As the official credit card of all domestic Six Flags parks, Discover will continue to reward its cardmembers in 11 U. S. markets in a variety of ways, including:
- A dedicated Discover gate during the first two hours of each park opening, providing expedited entrance so Discover cardmembers can get to the fun faster;
- An instant 5 percent discount for all Six Flags park guests when they use a Discover card, in-park or online, to make purchases of admission tickets, season passes, food, merchandise and parking;
- Discover Family Meal Deals offering significant savings;
- And new for 2013, in-park and online bundle offers on tickets, food and merchandise.
“Our cardmembers continue to tell us about how much they enjoy the benefits we’ve been providing when they visit Six Flags,” said Jennifer Murillo, vice president of brand communications at Discover. “We’re delighted to continue offering our customers ways to make their experiences with their families even more fun and affordable.”
Six Flags will continue to feature Discover signage and branding throughout their parks via the Six Flags Media Networks, including Six Flags TV, digital billboards, scrolling signs and banners.
“We are thrilled to extend this sponsorship with Discover and all the privileges included at our parks to their millions of loyal cardmembers,” said Jeff Portugal, vice president of corporate alliances for Six Flags Entertainment. “The long-term nature of this sponsorship is a testament to the effectiveness of two very creative teams and the marketing and sales benefits of utilizing the Six Flags Media Networks.”
Discover Financial Services (NYSE: DFS) is a direct banking and payment services company with one of the most recognized brands in U.S. financial services. Since its inception in 1986, the company has become one of the largest card issuers in the United States. The company operates the Discover card, America’s cash rewards pioneer, and offers home loans, private student loans, personal loans, online savings accounts, certificates of deposit and money market accounts through its direct banking business. Its payment businesses consist of Discover Network, with millions of merchant and cash access locations; PULSE, one of the nation's leading ATM/debit networks; and Diners Club International, a global payments network with acceptance in more than 185 countries and territories. For more information, visit www.discoverfinancial.com.
About Six Flags Entertainment Corporation
Six Flags Entertainment Corporation is the world’s largest regional theme park company with over $1 billion in revenue and 18 parks across the United States, Mexico and Canada. For more than 50 years, Six Flags has entertained millions of families with world-class coasters, themed rides, thrilling water parks and unique attractions including up-close animal encounters, Fright Fest and Holiday in the Park. For more information, visit sixflags.com.