ST. PAUL, Minn.--(BUSINESS WIRE)--Announcing the launch of Play from Scratch™, a new toy company dedicated to inspiring creative kids to make something from anything. Play from Scratch has developed recyclable Raw Materials Kits and games focused on the benefits of open-ended freestyle play for both children and adults.
“I was always inventing things around the house using whatever materials I could get my hands on”
Founder Jeff Freeland Nelson was inspired to start Play from Scratch by a gift he received from his parents when he was just 8 years old. “I was always inventing things around the house using whatever materials I could get my hands on,” said Jeff Freeland Nelson, founder and CEO of Play from Scratch. “For my birthday my parents gave me a cardboard box full of string, wire and tape, challenging me to create even more. It was the best present of my childhood. Now that I’m a dad, I want to do the same thing for my kids, and hopefully millions of other kids, by launching Play from Scratch.”
Nelson also decided that Play from Scratch would produce products that are sustainably sourced and recyclable. “That was my wife’s idea,” Nelson said. “Using cardboard and paper we can make products that are durable, long-lasting and ultimately, recyclable.”
How can anyone “Play from Scratch?”
Use our Go Creative Cards to jumpstart the creative process. Flip two cards (one orange, one green) to unlock a challenge, then build, tell, dance, imagine…the possibilities are endless.
To learn more about Play from Scratch, visit playfromscratch.com.
About Play from Scratch
Play from Scratch™ is a recyclable toy company based in St. Paul, Minnesota dedicated to raising creative kids through open-ended play: We are creative: Everything we do is focused on raising creative kids. We are sustainable and recyclable: our products are based in sustainably harvested and recycled wood pulp – a natural and renewable resource. When you are done with our products, recycle them. No mess, no clutter and no more toys in the landfill. We are local: We source all our products in the United States, and the majority of them from within 50 miles of our headquarters in St. Paul, Minnesota. We are fun: We are a toy company after all!