MINNEAPOLIS--(BUSINESS WIRE)--Holiday crowds packed the streets of downtown Minneapolis opening night as the Target Holidazzle parade kicked-off with a dazzling display along downtown Minneapolis’ Nicollet Mall.
“We had a wonderful opening night, unveiling two new floats with Bullseye kicking-off Target Holidazzle atop the new Grand Marshal float”
Bullseye, Target’s beloved bull terrier mascot, served as Grand Marshal for the first Target Holidazzle parade this season, leading more than a dozen floats and nearly 300 costumed volunteers adorned with 350,000 twinkling lights down Nicollet Mall.
“We had a wonderful opening night, unveiling two new floats with Bullseye kicking-off Target Holidazzle atop the new Grand Marshal float,” said Leah Wong, vice president Events and Marketing, Minneapolis Downtown Council. “We look forward to celebrating the holidays with Twin Cities residents for four more weekends.”
Target Holidazzle parades run each Thursday through Sunday evening at 6:30 p.m. from Friday, Nov. 23 through Sunday, Dec. 23. Visit Holidazzle.com for complete details.
Target Holidazzle is proudly produced by the Minneapolis Downtown Council. The parade is sponsored by Target, Ameriprise Financial, Xcel Energy, U.S. Bank, Minnesota Twins, University of Minnesota, Metro Transit, Star Tribune, Minneapolis St. Paul Magazine, WCCO TV, WCCO Radio and BUZ’N.
About the Minneapolis Downtown Council
The Minneapolis Downtown Council works to preserve and enhance a vital and attractive downtown for the people who invest, work, shop, visit and live in Minneapolis. Founded in 1955 and one of the oldest central business district associations in the nation, the Minneapolis Downtown Council produces such cherished Minneapolis events as the Aquatennial and Holidazzle Parade. For more information, visit Downtownmpls.com.
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,782 stores across the United States and at Target.com. The company plans to open its first stores in Canada in 2013. Since 1946, Target has given 5 percent of its profit through community grants and programs; today, that giving equals more than $4 million a week. For more information about Target’s commitment to corporate responsibility, visit Target.com/hereforgood.