L’Affaire Petraeus!

ArchetypeMe casts the central characters of this real-life American drama in their classical archetypes

NEW YORK--()--“L’Affaire Petraeus,” the American story now gripping the world’s attention, is rife with defined characters that are as ancient as theatre itself. In a smart, entertaining feature, ArchetypeMe, the new online content and community destination where archetypes are the organizing principle, reveals the universal and timeless patterns of behavior at play in the General Petraeus affair. Go to www.ArchetypeMe.com/timeline/archetype-petraeus-scandal to discover how the absorbing antics of the Petraeuses, the Broadwells, and the Kelleys are ultimately their archetypes in dramatic action. Kings, Queens, Rebels, Advocates and more -- they’re all there!

About ArchetypeMe

Archetypes, Inc.’s flagship entity, ArchetypeMe is an innovative and interactive website that redefines ‘personal’ search, recommendations, and curation. A mix of content, social networking and merchandising, the website is a new kind of online experience where consumers can learn more about themselves and their community in an entertaining and transformative way. Discover more at ArchetypeMe.com.

About Archetypes, Inc.

Archetypes, Inc. is a personal lifestyle company that better equips people better answer the questions, ‘Who am I?’ and ‘What is relevant to me?’ The company is founded on the philosophy of archetypes, made relevant for today’s culture and time.


Sara Kallison, 212-857-9382
Michele Choi, 646-553-3533


Release Summary

General Petraeus, Petraeus, archetypal characters, archetypes in current events, Daniel Petraeus

Archetypes, Inc.