NEW YORK--(BUSINESS WIRE)--Birchbox, the discovery commerce company changing the way people shop, today announced the launch of Birchbox Home, including a limited-edition box and online shop featuring specially curated home décor and entertaining products. This exciting new collection marks Birchbox’s first foray into the world of home entertaining and design.
“We hope it brings style, craft and joy to the Birchbox customer.”
“We’re dedicated to helping people discover new products and brands, and the debut of Birchbox Home lets us introduce customers to an entirely new group of designers, brands and products,” said Katia Beauchamp, Co-founder of Birchbox. “We are excited to be partnering with some of the best designers and established brands to bring our customers fun and practical items to help spruce up everything from their homes to their next cocktail party.”
For $58 and just in time for the holiday season, new and existing Birchbox subscribers can sign up to give or receive this special-edition Birchbox. Filled with cocktail party accessories, kitchen tools, gourmet foodie finds and more, the dedicated box will feature a range of products from premiere lifestyle and home designers such as Jonathan Adler, Dean and Deluca, and Paperless Post.
"We are so excited to be a part of Birchbox's limited edition home box,” said Jonathan Adler. “We hope it brings style, craft and joy to the Birchbox customer."
Birchbox also unveiled today a limited edition online Birchbox Home store featuring a handpicked selection of home design and lifestyle products and relating content. With more than 50 products, the store’s offerings include tabletop accessories by C. Wonder and gourmet sugar from Chambre de Sucre. Additionally, a dedicated Birchbox Home content team will produce expert editorial content including design and brand spotlights to help shoppers explore new trends and learn more about the items available in the store.
Birchbox’s unique retail platform starts with personalized monthly beauty subscription boxes and encompasses expert editorial content and a curated online shop of full-sized beauty, grooming and lifestyle products. The company has more than 400 brand partners worldwide, including Kiehl’s, Benefit, Deborah Lippmann, L’Occitane and Stila. Since launching in September 2010, Birchbox’s signature “try, learn, buy” approach to retail has become a consumer favorite and has allowed the company to expand into new retail markets. In April 2012 Birchbox launched Birchbox Man, its first new vertical, and in September 2012 announced the acquisition of Paris-based JolieBox to extend the brand’s international footprint.
To learn more, please visit Birchbox Home www.birchbox.com/home.
Launched in 2010, Birchbox is the leading global discovery commerce platform for both men and women. Birchbox redefines the retail process by offering consumers a personalized way to discover, learn about and purchase the best beauty, grooming and lifestyle products. With more than 300,000 members, Birchbox users enjoy first-touch experiences with new products each month and exclusive access to expert editorial content to help them get the most out of each item. Additionally, through Birchbox’s online store, customers can shop a handpicked selection of full-sized products from more than 400 top brands such as Lancôme, Kiehl’s, Yves Saint Laurent, Laura Mercier, Benefit, Stila, Caudalie, Payot, L’Occitane, Bourjois, and L’Oreal. In 2012, Birchbox acquired Paris-based JolieBox, gaining outposts in France, Spain and the UK. To learn more about Birchbox, visit www.birchbox.com, or follow us on Facebook and Twitter and YouTube and our blog.