LOS ANGELES--(BUSINESS WIRE)--FilmBreak, a new virtual film studio offering comprehensive marketing, financing and distribution tools for filmmakers, launched today. FilmBreak’s key differentiators are its Hype Meter – an elegantly designed audience aggregation tool that allows filmmakers to actively build, engage and monetize their audience – and the FilmBreak Score, a proprietary algorithm used to score projects.
“By creating an open and free platform, FilmBreak gives filmmakers greater opportunities to market their content, and it gives audiences unprecedented influence over what films ultimately succeed.”
Traditional film marketing campaigns generally occur at the tail end of the filmmaking lifecycle. FilmBreak disrupts the current model by emphasizing audience aggregation up front and throughout the entire process. By building and engaging an audience early on – and demonstrating strong consumer interest in their projects – filmmakers are able to unlock financing and distribution opportunities via FilmBreak’s online marketplace.
"We are changing the way films are traditionally marketed by allowing filmmakers to begin building their fan base much earlier in the cycle,” said Darren Marble, co-founder and CEO of FilmBreak. “This gives them the ability to approach investors and distributors with a built-in audience which is a very attractive proposition for all of the key players in the filmmaking value chain.”
”In this age of social technology, audiences are accustomed to playing a very active role in determining what content finds success,” said Taylor McPartland, co-founder and president of FilmBreak. “By creating an open and free platform, FilmBreak gives filmmakers greater opportunities to market their content, and it gives audiences unprecedented influence over what films ultimately succeed.”
Robust Distribution Offerings
FilmBreak has signed a multi-year output deal with GoDigital, a leading digital aggregator, giving FilmBreak the ability to generate revenue in the first quarter of 2013 through full-service digital and video-on-demand (VOD) distribution. Upon signing a distribution deal with FilmBreak, filmmakers are able to market their completed films directly to their audience on FilmBreak – thus increasing their sales in the process.
The FilmBreak Hype Meter
FilmBreak’s Hype Meter provides an easy, seamless way for filmmakers to aggregate an audience around their project – a tool that doesn’t exist in the market today. As the filmmaker begins to market their project and build their audience, a unique FilmBreak Score is automatically calculated and assigned to the project. The FilmBreak Score, a proprietary algorithm, is a dynamic indicator of project quality based on audience size, continued level of interest of that audience and social reach, among other criteria. The Hype Meter leverages the power of major social media channels such as Facebook, Twitter and Pinterest to help bolster audience-driven promotions of FilmBreak projects.
THE SAVAGE is one of the first projects to use FilmBreak as a means of audience engagement. Directed by Eric Watson, producer of Pi, Requiem For A Dream, and The Fountain, THE SAVAGE is a realistic take on the pervasive Big Foot myth that has captivated people for generations. With renowned collaborators Clint Mansell (Composer), Mary Vernieu (Casting Director), Darren Aronofsky and Scott Franklin (Executive Producing) and Jed Weintrob (Producing), THE SAVAGE should generate considerable attention with the fans in the FilmBreak community. Although the casting process has just begun, the project has already signed renowned actress Taryn Manning (8 Mile, Hustle & Flow) to one of the lead roles.
"FilmBreak offers filmmakers a fantastic opportunity to cultivate and communicate with audiences from the conception of an idea through long after its release into the marketplace," said Director Eric Watson.
FilmBreak aims to be the world’s largest virtual studio, offering filmmakers a fully integrated online solution complete with marketing, financing and distribution capabilities. FilmBreak’s key differentiators are its Hype Meter – an elegantly designed audience aggregation tool that allows filmmakers to actively build, engage and monetize their audience – and the FilmBreak Score, a proprietary algorithm used to score projects. FilmBreak is located in the heart of Hollywood as part of the io/LA co-working community. The company has raised a seed round of financing with notable investors including Apple’s former chief investment officer, Steven Johnson. Visit us online at www.filmbreak.com.
GoDigital is a full-service digital and video-on-demand (VOD) distribution company with dedicated teams devoted to acquisitions, sales, marketing and technical operations. Launched in 2008, the company has built one of the industry's premier digital distribution networks and has distributed over 400 films through their output arrangement with Lionsgate and direct deals with iTunes, Netflix, Amazon, Hulu, Playstation, Vudu, Fandor, DISH and Avail-TVN. GoDigital offers a library of over 1,000 films in a variety of genres ranging from high-quality independent cinema to award-winning documentaries and foreign films.