HUNT VALLEY, Md.--(BUSINESS WIRE)--COVERGIRL announced today the signing of talented DJ duo and sisters NERVO in a bold move that brings some of the most inspired girl power behind electronic dance music (EDM) today to the brand’s lineup of talent. Joining an elite fleet of beauties who authentically rock the brand’s “doing you” crusade (most recently P!nk and Janelle Monáe), the Australian-born siblings add the title of COVERGIRLs to an already long list of impressive personas, which includes visionary DJs, hit songwriters and trend-setting producers.
“COVERGIRL is the right fit for us”
NERVO will make their public debut as COVERGIRLs doing what they do best – spinning in style at a special COVERGIRL-sponsored event in NYC on November 7. Ensuring all eyes are on the turntables, NERVO will be showcasing extraordinary nail art designs created using the brand’s much-anticipated launch of Outlast Stay Brilliant Nail Gloss collection. The event will also celebrate Rolling Stone’s “Top 25 DJs issue hitting newsstands on November 9.
“We’re both so excited to join COVERGIRL and be part of an iconic brand that shares our beliefs,” said Liv Nervo. “It’s been really important for us to stay true to ourselves, our style, and our musical choices throughout the years. We believe individuality is a trend that will always be in style and that every woman should rock what makes them unique inside and out.”
“The NERVO sisters are paving the way for women in a male-dominated industry; their determination is inspiring to all young women working to break barriers and create their own path. With their immense talent and never-give-up mentality, they are the perfect spokesmodels to encourage fans worldwide to dance to their own beat,” said Esi Eggleston Bracey, VP and General Manager, COVERGIRL Cosmetics. “We are always looking for fun and fierce young women who can empower the next generation of COVERGIRLs, and NERVO does just that while bringing the heart and energy of EDM music to COVERGIRL.”
On the front lines of street style trends, NERVO will also serve as Brand correspondents in addition to appearing in promotional and digital COVERGIRL campaigns – sharing with the COVERGIRL community content inspired by their personal styles as well as the different looks they see at shows and on the road. Shared content will also include a range of DIY tips detailing how NERVO incorporates COVERGIRL products into their looks, from Outlast Stay Brilliant Nail Gloss to Clump Crusher by LashBlast Mascara and Outlast All-Day Lip Color.
“COVERGIRL is the right fit for us,” said Mim Nervo. “We believe beauty is a form of expression, just like music, and when done right, it makes us feel bold, beautiful and free.”
NERVO, signed to Wilhelmina Artist Management, has quickly become the hottest duo in EDM today, bridging the gap between the underground and mainstream. NERVO has built up a big profile around the world having opened for Britney Spears and Nicki Minaj on the Femme Fatale tour, plus DJ dates at big festivals such as Electric Daisy, Tomorrowland, Electric Zoo, Ultra, Lollapalooza and Winter Music Conference. Recently, NERVO made a historic debut as the only females voted onto the coveted DJ Mag 2012 Top 100 DJ’s Poll. As songwriters, NERVO co-wrote David Guetta's Grammy-award-winning hit "When Love Takes Over" featuring Kelly Rowland and penned songs for artists such as Ke$ha, Kylie Minogue, Miley Cyrus and The Pussycat Dolls. As artists, NERVO has released the top 10 Billboard Club Chart single “We’re All No One” and top 5 hit “You’re Gonna Love Again” plus a slew of collaborations with some of the genre’s biggest names including Afrojack, Steve Aoki, and Armin Van Buuren including this winter’s releases “Army” and “Like Home”. Having just returned to the US after a summer long residency at Ibiza’s superclub Ushuaia, they continue their residency in the new Mecca for dance music, Las Vegas, at the Wynn Hotel Group and have a monthly DJ mix show "NERVO Nation" on Sirius XM's BPM Channel 51.
Since its introduction in 1961, the COVERGIRL brand has been a pioneer in providing women with the makeup tools needed to rock those everyday cover moments. The long list of famous COVERGIRLs has included Christie Brinkley, Cheryl Tiegs, Rachel Hunter, Tyra Banks, Niki Taylor and Molly Sims. The current roster of COVERGIRLS includes such icons as P!nk, Janelle Monáe, Sofia Vergara, Queen Latifah, Drew Barrymore, Ellen DeGeneres, Taylor Swift and Team USA athletes Jennifer Kessy and Marlen Esparza.
Visit www.covergirl.com for information on COVERGIRL’s family of spokeswomen and its extensive lineup of products, including Outlast Stay Brilliant Nail Gloss. To learn more visit facebook.com/covergirl, and follow the brand on Twitter at twitter.com/covergirl.
About P&G Beauty & Grooming
P&G Beauty & Grooming products help make beauty dreams real for women and help men look, feel and be their best everyday. With 8 billion dollar brands and products available in nearly 130 countries, P&G’s beauty and grooming products delivered sales of over $27 billion in fiscal year 2009/10, making it one of the world’s largest beauty and grooming companies. P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene®, Olay®, Head & Shoulders®, Max Factor®, Cover Girl®, DDF®, Frederic Fekkai®, Wellaflex®, Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice ’n Easy®, Venus®, Gillette®, SK-II®, Wella Professionals®, Braun® and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss®, Lacoste®, and Christina Aguilera®. Please visit http://www.pg.com for the latest news and in-depth information about P&G (NYSE: PG) and its brands.