PHOENIX--(BUSINESS WIRE)--Local Motors, in partnership with Domino’s Pizza (NYSE:DPZ), announced today the first phase of a five-stage competition to create the ultimate pizza delivery vehicle. Domino’s, the recognized world leader in pizza delivery, has engaged the Local Motors global community of designers, fabricators, engineers and enthusiasts to help them revolutionize pizza delivery. The Domino’s Ultimate Delivery Vehicle Challenge, powered by Local Motors, will launch through the Forge at LocalMotors.com on Monday.
“This may just be our ultimate ‘Oh Yes We Did’ moment and our national television campaign shows that this is not just a stunt”
The first competition will be a 5-week Design Competition, running from August 13 through September 23, in which the concept, overall look and feel for the vehicle will be defined. Complete competition details will be outlined in a comprehensive design brief and video released by Local Motors on Monday.
“The Local Motors Community of over 18,000 enthusiasts, established in the principles of open source and co-creation, generates vehicles of the future,” said Jay Rogers, Local Motors CEO and co-founder. “We are excited to partner with Domino’s Pizza to design a worldwide, game-changing delivery experience for its customers by co-creating the Ultimate Delivery Vehicle.”
The competition will engage Domino’s customers and members of the Local Motors Forge in five phases of competition that will conclude in February 2013, culminating in a prototype production of the world’s first ultimate pizza delivery vehicle.
- Design: Begins August 13; ends September 23
- Packaging: Begins October 30; ends November 12
- Interior: Begins November 27; ends December 11
- Surfacing: Begins January 8, 2013; ends January 22, 2013
- Rendering: Begins February 5, 2013; ends February 19, 2013
Prize amounts vary per competition. In all, more than $50,000 in prize money will be awarded along with the opportunity to see the top designs in each competition through to prototype.
“This may just be our ultimate ‘Oh Yes We Did’ moment and our national television campaign shows that this is not just a stunt,” said Russell Weiner, Domino’s Pizza chief marketing officer. “With the help of Local Motors, car enthusiasts, Domino’s fans and pizza lovers everywhere, we hope that our eventual prototype design is something that truly revolutionizes the Domino’s experience for everyone.”
Local Motors and Domino’s Pizza have created a short video that tells the story behind their quest to design the Ultimate Delivery Vehicle. Click here to view the video: http://www.youtube.com/watch?v=MgRVMwmV2BY&feature=youtu.be
About Local Motors
Local Motors leads next-generation, crowd-powered automotive manufacturing, design and technology to enable the creation of game-changing vehicles. Through open-source principles, Local Motors co-creates innovative vehicles and components with its virtual community of 18,000+ designers, fabricators, engineers and enthusiasts from around the world. Its groundbreaking approach to automotive development has been recognized in publications such as Popular Science, Wired and Popular Mechanics, as well as the Discovery Channel. For more information and/or to join the Local Motors Community visit www.localmotors.com.
About Domino’s Pizza®
Founded in 1960, Domino's Pizza is the recognized world leader in pizza delivery. Domino’s is listed on the NYSE under the symbol “DPZ.” As of the second quarter of 2012, through its global footprint primarily made up of locally-owned and operated franchises, Domino’s operated a network of 9,924 franchised and Company-owned stores in the United States and over 70 international markets. During the second quarter of 2012, Domino’s had global retail sales of nearly $1.7 billion, comprised of over $808 million domestically and nearly $865 million internationally. Domino's Pizza had global retail sales of over $6.9 billion in 2011, comprised of over $3.4 billion domestically and over $3.5 billion internationally. In May 2011, Pizza Today named Domino’s its “Chain of the Year” for the second straight year – making the company a three-time overall winner, and the first pizza delivery company to receive the honor in back-to-back years. In 2011, Domino’s was ranked #1 in Forbes Magazine’s “Top 20 Franchises for the Money” list. Order - www.dominos.com