LOS ANGELES--(BUSINESS WIRE)--LatinPointe Brands, the premier company specializing in building, connecting and creating high-profile brands in the Hispanic market, and The Lippin Group, one of the leading strategic communications companies serving the entertainment and media worlds, have formed an alliance to develop, implement and execute marketing campaigns for corporate clients focused on the Hispanic marketplace, announced David Chavez, CEO and Sarah Ruiz Chavez, president, respectively, of LatinPointe and Dick Lippin, chairman and chief executive of The Lippin Group.
“Our success is based on our knowledge of the Latino culture and our ability to translate that know-how into impactful initiatives.”
“I believe that the combined experience of LatinPointe and The Lippin Group in the development and implementation of outreach programs to the Hispanic community is second to none,” Mr. Chavez stated. “Our success is based on our knowledge of the Latino culture and our ability to translate that know-how into impactful initiatives.”
“With the increase in population and purchasing power of the Hispanic community, many companies should be asking, 'How do I most effectively reach this important group?’ We have the combined experience and relationships to connect brands with the diverse Hispanic population, especially in the areas of entertainment, travel, lifestyle, sports and digital media,” said Mr. Lippin.
LatinPointe, is an Hispanic, minority business, whose core work is in branded content, signature program development, event marketing platforms, strategic relationship building and cause campaigns. The Company is known for transforming Hispanic passion points of family, community and entertainment into a mix of impactful experiential programs that deliver the audiences clients want to reach. Among the Company’s many projects for 2012 are The Congressional Hispanic Caucus Conference & Gala in Washington, D.C., United Farm Workers 50th Anniversary, Concierto De Las Americas for the U.S. Embassy in the Dominican Republic, as well as major events including the 9th Annual Tejano Music National Convention, Acceso Total En Vivo Concert for Walmart at the National Council of La Raza Conference, LULAC National Convention, EXPO AMERICAS, MediaCon & Expo for the National Hispanic Media Coalition and the Democratic National Convention Major Hispanic Event.
The Lippin Group, with wholly-owned and operated offices in Los Angeles, New York and London, represents many of the most prominent entertainment and media companies, leading global trade associations, major events, corporate sponsors and brands associated with a wide range of consumer product categories. Over the past 26 years, the Company has been involved with many projects directed at the Hispanic community, from music festival events, television and film projects, to large scale Hollywood-oriented award shows, conferences and markets. The Company has enjoyed longstanding relationships with many companies in the Hispanic and Latin American media space throughout the years. These include the National Council of LaRaza (NCLR) and its ALMA Awards, Sky Latin America, Telefe, Univision Communications – the leading media company serving Hispanic America – and Venevision, among others. The firm also represents many leading associations such as the International Academy of Television Arts & Sciences and NATPE, whose memberships include prominent individuals and companies throughout the Spanish-speaking world.