Startup PetFlow.com Crushes the Competition and Big Brand Retailers on Facebook

Web Retailer Becomes Social Media Celebrity and The Second Most Talked about Retailer on Facebook

NEW YORK--()--PetFlow.com, the online store that delivers all of your pet’s needs on a schedule that you choose, has set the standard for becoming one of the most talked about retail and consumer merchandise companies on Facebook. According to PageData, the independent research firm that tracks Facebook page metrics, the company ranks second only to Wal-Mart and is ahead of all other major retailers including Target, Amazon.com, Petco, Macy’s and Aéropostale.

“The onslaught of minute-by-minute media on our phones, desktops, tablets and every other device has made building awareness of one’s business more difficult than ever”

PetFlow.com’s founders Alex Zhardanovsky and Joe Speiser, both former online advertising entrepreneurs, have engineered the company’s explosive growth by combining a unique retail concept with an unmatched understanding of the proper way to create a meaningful dialog with customers through Facebook and other social media channels. Currently, PetFlow.com reaches more than 8.4 million people via Facebook, of which, more than 600,000 are actively engaging with the company on a weekly basis, yielding tremendous subscriber growth.

Founded just two years ago, PetFlow.com was created for a very simple reason – to ensure that you never run out of pet food again. PetFlow.com’s “auto-replenishment” system allows its customers to save time and money through the convenience of automatic delivery, where they can receive orders for their favorite brand of pet food and supplies every two to 16 weeks, or at the frequency of their choosing. But it’s not just about convenience. PetFlow.com stocks more than 100 premium, health-conscious pet food brands, many of which were only available at regional, specialty stores.

“The onslaught of minute-by-minute media on our phones, desktops, tablets and every other device has made building awareness of one’s business more difficult than ever,” said Zhardanovsky. Unlike many companies who blitz their fans with meaningless marketing messages through social media, PetFlow.com utilizes fun, educational content that cuts through the clutter and engages existing and potential customers. We’re very proud to see that our approach has not only made PetFlow popular on Facebook, but helped the company create a following of extremely dedicated customers.”

In order to become the second most talked about retail and consumer merchandise company on Facebook, PetFlow.com put in place a three-part strategy:

1. Building an audience of meaningful fans
2. Publishing interactive content
3. Turning fans into customers

Since it inception 2010, PetFlow.com has led the disruption of the retail channel through its online subscription based service, which has enabled it to grow rapidly. The company currently ships more than 1.5 million pounds of food to customers every month, making the chore of carrying 30-pound bags of pet food home from the pet store a thing of the past.

For more information, visit PetFlow.com.

Contacts

Modern Message
Michael Prichinello, 646-369-4044
mikep@modernMessage.com