BEIJING--(EON: Enhanced Online News)--ChinaJoy, world leading game expo, will be organized in Shanghai from July 26th-29th. As the most influential and best-received game expo among the Chinese game players, ChinaJoy will launch various initiatives including BTOB event, a big attraction for trade visitors from all over the world, to celebrate its 10th anniversary.
In China, the world’s largest online game consumer base, hundreds of millions of Chinese game players hold a pretty versatile taste for games and a strong consumer desire. According to a Niko Partners survey covering China’s 10 major cities, 64% of Chinese game players spend much more monthly on online games than their counterparts in other developing countries, which provides not only a vast market for large-sized international enterprises, but also numerous opportunities for medium and small-sized local enterprises to enjoy a fast growth.
It is reported that this year’s ChinaJoy BTOB Area will continue to offer two join-for-free events, the Innovative Products Section and the Investment and Financing Roadshow, in order to encourage SMEs to exhibit their innovative products and expand the financing channels for SMEs with highly-qualified teams and innovative products.
The Innovative Products Section targeting medium and small-sized start-ups consists of a products display zone and a talks zone. The display zone includes an IOS mobile entertainment products sector, an Android mobile entertainment products sector, a Webgame products sector, a SNS sector and an HTML5 products sector, covering all the hottest areas for SME innovations. Meanwhile, the total area of The Innovative Products Section will be expanded to 400 square meters to contain more exhibitors.
In order to help the SMEs obtain more financing opportunities, ChinaJoy BTOB has invited the world’s leading investors, including venture capital, angel investors and investment and M&A heads of game enterprises, to join in the Investment and Financing Roadshow and hold face-to-face talks with the roadshow enterprises.
The registration of ChinaJoy BTOB’s Innovative Products Section and the Investment and Financing Roadshow is about to close. According to an executive from a registered game enterprise, these supporting policies have truly provided opportunities for SMEs to exhibit their strengths and make more profits.