LOS ANGELES--(EON: Enhanced Online News)--Videos have the power to deliver clear and concise messages in a format that is engaging and easy for people to share. Executives in business-to-business firms can master the techniques for creating videos for business success in a free webinar that is now available to view at any time. Scott Public Relations, specialists in healthcare, insurance, technology and professional services PR and marketing, and Focus Creative, an award-winning multimedia communications and development company, have made their “Secrets of Using Video in B2B Marketing Campaigns” webinar available on the Scott Public Relations’ website and YouTube channel as well as Focus Creative’s website.
“Videos can be leveraged as marketing tools on websites, as video blogs and in emails. Videos are important tools for companies that wish to engage their target audience to take action.”
The webinar is the second in the “Secrets of B2B Marketing: The Masters Series” set to run through 2012. This webinar will reveal how videos can play a role in B2B marketing and how to create content that people will watch and will want to share. The webinar will alleviate the pressure an executive might feel when they decide to use video for marketing.
“The idea that businesses need a large crew and an extensive budget to create informative, quality videos that people will watch is long gone,” said Robert Grossman, president of Focus Creative. “The ‘Secrets of Using Video in B2B Marketing Campaigns’ webinar will show the viewer that smaller organizations can afford a video with great content that can suit their company’s marketing needs.”
“This presentation is designed to show how to successfully use video marketing to build businesses,” said Joy Scott, president and CEO of Scott Public Relations. “Videos can be leveraged as marketing tools on websites, as video blogs and in emails. Videos are important tools for companies that wish to engage their target audience to take action.”
Some of the tools viewers will learn in this presentation include:
- The role of video in B2B marketing
- Creating content that people will watch
- Creating a video on a budget without looking cheap
About Focus Creative Group
Focus Creative Group is a full service award-winning, multimedia communications, marketing and production company. The company was founded in 1993 by Robert Grossman, the company’s current President & Executive Producer to work with organizations to grow their businesses using state of the art communications and multimedia technology. Focus Creative Group services include: strategic communications consulting, creative direction, event and meeting production, video production, presentation design and coaching, internet marketing and social media. For more information, please visit www.focuscreative.com.
About Scott Public Relations
Scott Public Relations, based in Los Angeles, California, has served companies in healthcare, insurance, technology and professional services industries across the U.S. and abroad, with a full range of public relations services for 24 years. Scott Public Relation’s approach to PR is characterized by account teams of senior level practitioners with in-depth experience for all accounts. Scott Public Relations is also a member of Public Relations Boutiques International™ (PRBI), an international network of boutique public relations firms providing broad and deep service capabilities around the globe. For more information, visit www.scottpublicrelations.com.