CARLSTADT, N.J.--(EON: Enhanced Online News)--Pantone LLC, an X-Rite company (NASDAQ: XRIT) and the global authority on color and provider of professional color standards for the design industries, today announced the Fall/Winter 2013/2014 edition of PANTONE® VIEW Colour Planner. Looking at color as a total language, this multi-discipline color forecast, titled Happiness, highlights the key color palettes for women’s wear, menswear, active wear, cosmetics and lifestyle, as well as industrial and graphic design.
“Happiness can be fleeting, and we wanted to express the idea of movement by presenting color stories that give the impression of fluidity”
Traditionally, there has been a divide in how the West and East view happiness. In Western society, happiness is often defined by feelings of delight and joyousness, and consumption is marketed as a quick route to instant gratification. In the East, happiness is believed to exist within oneself and is considered to be a deeper state of constant well-being, borne from the ideas of wholeness and togetherness.
From a color perspective, happiness is usually associated with bright colors. Although these bold color statements are still very present for Fall/Winter 2013/2014, they are balanced by a more peaceful range of shades that reflect a more contemplative attitude and feelings of thoughtful meditation.
“Happiness can be fleeting, and we wanted to express the idea of movement by presenting color stories that give the impression of fluidity,” said Laurie Pressman, vice president of fashion, home and interiors at Pantone. “The season is not about presenting palettes in single story concepts that bear no relation to one another, but instead about color continuity and how the appearance of color can be dramatically altered by its interaction with different fabrics or surface treatments.”
PANTONE VIEW Colour Planner Fall/Winter 2013/2014 contains the following seven palettes:
The colors of Endlessness are a blend of neutral tones. They are cloudy, smooth, osmotic, balanced, out of focus, shifting, vaporous, quiet and peaceful.
Preciousness highlights a new level of pastels, slightly aged and light-weathered for winter executions. Preserved color collected through the generations sees a gathering of shell pink, blotting paper, linen and vegetal greens.
In Bliss, irresistible, deep and luscious darks are counterbalanced with three metallic highlights. These rich colors are ripe with mouth-watering temptation and enticing aromas…
Fire and sun gift their energy to the earth in Togetherness, creating a range of warm orange and toasted toffee shades, burnt and melting reds, balanced by two, almost icy tones.
Neutrals move away from the gray landscapes of cities and travel a path back to nature… The colors we see in Awareness speak to motionless landscapes, nightfall or dawn.
Wholeness is a story linked to memories and the familiar: in other words, reassuring colors like reds, yellows, greens, cyans and browns that bring happiness and casualness to our lives.
You can trust the range of warm-hearted mid-tones, and the bright juxtaposition of colors in Joyousness, which are designed to illuminate and vivify everything they touch.
The division between how the West and East view happiness is reflected in seasonal color stories, featuring bright shades that are usually associated with an occidental view of joy, as well as veiled hues more reflective of the Orient’s spiritual approach.
- Bright colors continue to play a major part in color thinking and bring a sense of solidity and self-assurance that has more to do with how we thought in the past than how we see the future.
- Veiled color stresses the importance of the fleeting and the ephemeral for blended cloaked color.
- Grays are important in the concept of veiling, layering and super imposition, which add to the process of focusing.
- Neutrals infuse warmth to cold, centered palettes and form a strong affinity with metallic color.
- Metallics remain imbued with color, but with a warmer, softer approach.
- Violets are more dominant in color statements, going along with the theme of inner contemplation and personal joy.
- Red remains a classic, while acquiring a darker, more bloodied hue, making it richer and deeper.
- Blue gains an extra importance this season, representing the deep calmness and linking to nature.
- Black and white are intertwined opposites, brushing together and encompassing a feeling of reflection, light and luminosity.
- Yellows move between sun-warmed neutrals to more aggressive highlights, giving a firm presence in the palette.
Published bi-annually, 18 to 24 months in advance of the season, the PANTONE VIEW Colour Planner is based on the PANTONE FASHION + HOME Color System, the most widely used and recognized color standard in the world. The book is produced by a team of leading visionaries from all over the world with expertise in different disciplines, providing a comprehensive color-forecasting service for multiple design areas.
Within each of the season’s most directional color palettes, a general introduction outlines the colors included and the philosophy behind them. In addition, a specific breakdown of each palette highlights harmonies, suggested color combinations, and suitable patterns and fabrics according to end use. Individual PANTONE FASHION + HOME 1” x 4” cotton swatch strips for all 59 colors, housed in a protective box at the back of the book, are also included, along with a DVD containing static images of photos used to illustrate the seasonal themes and a movie version with music to set the unique mood of each individual palette, and a poster-sized overview of the season.
Pricing and Availability
The PANTONE VIEW Colour Planner Fall/Winter 2013/2014 is available immediately for $750 from Pantone at www.pantone.com/vcpaw2013 or from PANTONE distributors nationwide. Visit www.pantone.com or call (888) PANTONE for a list of distributors. PANTONE VIEW Colour Planner is published bi-annually by Metropolitan Publishing BV.
Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, has been the world’s color authority for nearly 50 years, providing design professionals with products and services for the colorful exploration and expression of creativity. Always a source for color inspiration, Pantone also offers paint and designer-inspired products and services for consumers. More information is available at www.pantone.com.
X-Rite, Incorporated, is the global leader in color science and technology. The company, which now includes color industry leader Pantone, develops, manufactures, markets and supports innovative color solutions through measurement systems, software, color standards and services. X-Rite’s expertise in inspiring, selecting, measuring, formulating, communicating and matching color helps users get color right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical. For further information, please visit www.xrite.com.
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