The First-Ever Academy Awards® Sanctioned Oscar® Sunday Online Party Invitations Designed by Marc Friedland Now Available on Evite Postmark

“The Oscar® Collection by Marc Friedland” Offered at No Cost to Announce the Upcoming Launch of Evite’s New Premium Online Service

BEVERLY HILLS, Calif.--()--Marc Friedland, the designer of the Academy Award winners’ envelope, has designed the first-ever collection of Academy sanctioned invitations for Oscar Sunday viewing parties, which is now immediately available to download exclusively on Evite Postmark, announced Hans Woolley, President of Evite and Marc Friedland, Founder and Creative Director of Marc Friedland Couture Communications. Nine unique premium Oscar party invitation designs are being made available online complimentary for party hosts to personalize and have digitally delivered as a way for Friedland and Evite to announce their association and preview Evite’s new premium site Evite Postmark www.Postmark.com. Direct links to Evite Postmark will also be available at www.Oscar.com and www.marcfriedlandinc.com.

“In 2011 when I designed the first Academy Award winners' envelope, I wanted to create a modern icon imbued with a rich air of luxury, reminiscent of the glamorous golden age of Hollywood”

The Oscar Collection by Marc Friedland has something for everyone, from classic golden age of Hollywood to modern, fun takes on Oscar as well. There’s the nod to glitz and glam (complete with “Swarovski studded Oscar”) to mid-60’s inspired chic. Each design begins as an individually hand-crafted original, and then is magically transformed to be digitally delivered on Evite Postmark, making this the online debut of Friedland’s high-end signature craftsmanship work.

Each invitation in the collection has a matching designed envelope, custom stamp, and features the never before available Oscar statuette, use of Academy archival photos and images, and the use the of the “official” Academy Awards title.

“Partnering with Marc and The Academy to launch Evite Postmark in time for the biggest celebration in Hollywood not only perfectly captures Evite Postmark’s spirit, but it presents a huge opportunity to capture the imaginations of customers looking for new and fun ways to bring the Academy Awards into their own homes,” said Mr. Woolley.

Last year Friedland introduced the first-ever envelopes and announcement cards bearing the names of the winners for the telecast. It was the first time the Academy had a specially-designed envelope and card to announce the Oscar recipients. Friedland will be recreating them again for this year and next for the 85th annual broadcast. He will also be writing a blog titled “Oscar Party Confidential” offering party tips (complete with free downloadable Oscar Bingo cards for everyone to play at home) and suggestions for www.Postmark.com as well as www.Oscar.com.

“In 2011 when I designed the first Academy Award winners' envelope, I wanted to create a modern icon imbued with a rich air of luxury, reminiscent of the glamorous golden age of Hollywood,” said Friedland. “And while it was only touched by a handful of winners—yet seen by millions—I wanted to see how I could make this piece of Oscar history part of the tradition of Oscar Party Sunday. With the support of both the Academy and Evite Postmark, this collection was designed to inspire those who love to celebrate the Oscars by way of a really fun, personal experience.”

Evite Postmark and Friedland are planning to roll out the full line of invitation and correspondence categories later this spring after more than a year in development. Evite Postmark is a premium online service featuring stylish invitations and correspondence for life’s special occasions. Reminiscent of traditional fine stationery, Evite Postmark offers its users a wide range of high-quality custom and personalized designs on a user-friendly, advertising-free interface, providing them with a modern way to stay in touch without sacrificing taste or etiquette.

Friedland is a Los Angeles-based custom invitation designer creating stationery arts for high-end clients. This year marks the 25th anniversary of his namesake business along with Creative Intelligence, his experiential branding agency counterpart.

Academy Awards for outstanding film achievements of 2011 will be presented on Sunday, February 26, 2012, at the Kodak Theatre at Hollywood & Highland Center®, and televised live on the ABC Television Network beginning at 4 p.m. PT/7 p.m. ET. The Oscar presentation also will be televised live in more than 200 countries worldwide.

For high-res images and screenshots, contact Kelly Curran or David Beckwith per below. For a video on the making of the Academy Award winners’ envelope, visit: http://www.youtube.com/watch?v=6-oqiU1DAuU&feature=youtu.be.

For more information about Evite Postmark, contact JS² Communications at (323) 866-0880 x115 or email kcurran@js2comm.com.

For more information about Marc Friedland Couture Communications, contact David Beckwith of The Beckwith Company at (323) 845-9836 or email david@thebeckwithcompany.com.

Contacts

The Beckwith Company
David Beckwith, 323-845-9836
david@thebeckwithcompany.com
or
JS² Communications
Winter Johnson or Kelly Curran
323-866-0880 x115
wjohnson@js2comm.com
kcurran@js2comm.com