NEW YORK--(EON: Enhanced Online News)--eBay, the world’s largest online marketplace and a leader in mobile commerce, and designer Jonathan Adler today open The eBay Inspiration Shop – a 24/7 shoppable storefront in New York City showcasing a collection of new, must-have merchandise for the fall season. The “always-open” store windows enable shoppers to browse and buy the very moment inspiration strikes, leveraging eBay’s mobile technology to shop anytime, anywhere, anyhow.
“Consumers today expect to shop how they want, when they want – and mobile technology is blurring the lines between online and offline retail to meet this demand”
“Consumers today expect to shop how they want, when they want – and mobile technology is blurring the lines between online and offline retail to meet this demand,” said Richelle Parham, chief marketing officer, eBay North America. “The Inspiration Shop brings to life how eBay enables people to immediately act on their passion for shopping in this new commerce environment. Collaborating with a creative visionary like Jonathan Adler helps us present this innovative experience in such a chic and compelling way.”
According to a new national survey on shopping commissioned by eBay, nearly half of shoppers want to make an immediate purchase when they find something they love (48%) and also enjoy browsing store windows for inspiration (46%). However, the majority cited frustration with traditional shopping experiences, particularly, long lines (57%), crowded stores (54%), pushy sales teams (52%) and lack of or limited inventory (65%). The survey findings directly informed eBay’s new shoppable storefront, which provides ideas and inspiration, and uses mobile technology to deliver immediate access and eliminate typical shopping aggravations.
Top trendsetters, including actors, designers, bloggers, stylists, editors, photographers, models and musicians, were tapped to help curate the items featured in the windows by sharing their shopping wish lists for fall. The incredible items represent what’s on their minds this season across Fashion, Motors and Electronics – from denim to digital cameras, engines to eReaders, and wrist watches to new wheels. Adler’s iconic prints and patterns – reimagined in eBay’s signature colors – serve as the merchandising milieu for the featured inventory.
“I’m dedicated to bringing style and joy to people through design, and working with eBay has given me a new way to inspire shoppers this season,” said Adler. “The chic choices from our contributors, coupled with the incredible selection available on eBay, resulted in a genuinely inspired storefront. And the fact that you can shop it all from your smartphone is truly groovy.”
Shoppers are invited to download the eBay app to scan custom Quick Response (QR) codes and shop similar items — available new and now — from more than 200 million listings on the eBay marketplace. The installation reinforces the shopping experience on eBay today: 62 percent of all listings are fixed price and 70 percent are new products. eBay’s suite of mobile applications have been downloaded nearly 50 million times, with three purchases made every second through mobile, showing a strong demand for shopping on the go.
Contributors to the eBay Inspiration Shop include Andrea Linett, Betsey Johnson, Catherine Malandrino, Charlotte Ronson, Chelsea Leyland, Coco Rocha, David Kiley, Jean Jennings, Jen Rade, Justin Bell, Lake Bell, Liz Lange, Matt Buchanan, Matt DeLorenzo, Michael Fink, Molly Sims, Myles Kovacs, Peter Rojas, Phil Oh, Ray Wert, Rebecca Minkoff, Rebecca Weinberg, Scott Steinberg, Simon Doonan, Steven Kolb, Summer Krecke, Trina Turk and Zem Joaquin.
The eBay Inspiration Shop is located at 404 Park Avenue South in New York City, and will be open for window shopping through November 10, 2011. For more, visit the eBay Inspiration Shop on a mobile device or on Facebook at facebook.com/eBay, and follow @eBay on Twitter.
About eBay Inc.
Founded in 1995 in San Jose, Calif., eBay Inc. (NASDAQ:EBAY) is about enabling commerce. We do so through eBay, the world's largest online marketplace, which allows users to buy and sell in nearly every country on earth; through PayPal, which enables individuals and businesses to securely, easily and quickly send and receive online payments; and through GSI, which facilitates ecommerce, multichannel retailing and digital marketing for global enterprises. X.commerce brings together the technology assets and developer communities of eBay, PayPal and Magento, an ecommerce platform, to support eBay Inc.’s mission of enabling commerce. We also reach millions through specialized marketplaces such as StubHub, the world's largest ticket marketplace, and eBay classifieds sites, which together have a presence in more than 1,000 cities around the world. For more information about the company and its global portfolio of online brands, visit www.ebayinc.com.
About Jonathan Adler
Iconic potter, designer, author, and TV personality Jonathan Adler is dedicated to bringing style, craft, joy, and a general feeling of grooviness to your home. His eponymous company has grown to become an internationally recognized home- and gift-oriented lifestyle brand with 14 stores nationwide, offering decorative objects, tabletop collections, bedding, bath accessories, candles, furniture, rugs, pillows, and lighting. Jonathan Adler is known for a design aesthetic which pairs modernist forms with bold colors and groovy graphics. The company motto, "If your heirs won't fight over it, we won't make it," reflects Jonathan's commitment to impeccable craftsmanship and panache.
About the Survey
The eBay shopping survey is a custom online survey conducted by StrategyOne between September 13 and September 16, 2011. The survey was fielded among a total of n=1,010 adults ages 18 and older across the U.S. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. In this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.08 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.
Contributors’ item selections for The eBay Inspiration Shop are as follows:
Andrea Linett, Creative Director, eBay Fashion – Tuxedo jacket, Turtleneck sweater
Betsey Johnson, Designer – Sweater dress
Catherine Malandrino, Designer – Open toe pumps
Charlotte Ronson, Designer – Cable knit sweater
Chelsea Leyland, DJ – Platform pumps
Coco Rocha, Model and Philanthropist – Patent leather tote
David Kiley, Editor in Chief, AOL Autos – Chevy Volt
Jean Jennings, President & Editor in Chief, Automobile Magazine – Bluetooth keyboard
Jen Rade, Costume Designer and Stylist – Ankle booties
Jonathan Adler, Potter, Designer and Curator – eReader
Justin Bell, Racecar Driver and Automotive Host – Leather jacket, Motorcycle
Lake Bell, Actress – Racing seats, Knee-high boots
Liz Lange, Fashion Designer – Colored denim, Smartphone
Matt Buchanan, Editor, Gizmodo – Mobile hotspot
Matt DeLorenzo, Editor in Chief, Road & Track – Ford Mustang
Michael Fink, Dean, School of Fashion, SCAD – Pocket squares
Molly Sims, Model, TV Personality and Jewelry Entrepreneur – Laptop
Myles Kovacs, Co-Founder, DUB Magazine – Performance tires
Peter Rojas, Co-Founder, gdgt – LED HDTV
Phil Oh, Fashion Photographer – Digital SLR camera, Snakeskin clutch
Ray Wert, Editor in Chief, Jalopnik – V8 Engine
Rebecca Minkoff, Fashion and Accessories Designer – Watch
Rebecca Weinberg, Stylist – Chrome wheels, Motorcycle helmet
Scott Steinberg, Tech Expert and Author – Tablet
Simon Doonan, Creative Ambassador at Large, Barneys New York – Dark denim, Chukka boots
Steven Kolb, CEO, CFDA – Noise canceling headphones
Summer Krecke, Content Director, StyleCaster – Wool trench
Trina Turk, Designer – Wing tip oxfords
Zem Joaquin, Eco-Lifestyle Expert – Rubber rain boots
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