NEW YORK--(EON: Enhanced Online News)--Today at f8, Facebook’s developer conference, Clear Channel Radio, the leading media company in America with a greater reach than any other radio or television outlet, announced an enhanced social music listening experience on iHeartRadio that is integrated with Facebook, making it easier for people to discover and share new music online with their friends.
“It will serve as another avenue to encourage music discovery, delivering great value to our partners in the music industry, including artists, labels, marketers and advertisers.”
“The New iHeartRadio’s enhanced Facebook integration will deepen the already strong ways we enable our users to connect around music listening and to discover new songs, artists, and custom stations,” said Bob Pittman, Chairman of Media and Entertainment Platforms for Clear Channel Radio. “We are deeply committed to social integration, and now iHeartRadio users on Facebook can express and share their music tastes in real-time even more easily, making their digital radio experience more personal and relevant.”
“iHeartRadio’s deeper integration with Facebook will help us keep users connected to the music that is most relevant to them,” said John Hogan, President and CEO of Clear Channel Radio. “It will serve as another avenue to encourage music discovery, delivering great value to our partners in the music industry, including artists, labels, marketers and advertisers.”
Facebook News Feed Features iHeartRadio Music Listening in Real Time; Sponsored Stories Deliver Highly Relevant iHeartRadio News and Information
Beginning today, people who use iHeartRadio will be able to publish their music listening to their Facebook profile. The new feature will enable Facebook friends to see which artists, songs and stations, including custom stations, people are listening to, and lead to greater music discovery. Users’ activity will appear on an aggregated basis in friends’ News Feeds and on listeners’ Facebook profiles. This integration builds upon iHeartRadio’s existing profiles that show people what songs their friends have recently listened to, as well as the songs and artists they like. Listeners can continue to share songs and stations by posting to Facebook and Twitter.
Clear Channel also will run Sponsored Stories to deliver highly relevant and personalized information to people using iHeartRadio on Facebook about new custom stations, interesting programming developments, music news, and more. Clear Channel’s first Sponsored Story program will promote Coldplay across the iHeartRadio platform, particularly iHeartRadio’s Coldplay Radio station, which will feature tracks from the band’s new album, Mylo Xyloto, in stores October 24.
In accordance with iHeartRadio’s strict policy regarding user privacy, listeners will have control over how their iHeartRadio activity is shared on Facebook.
With 50 million listening hours a month and 34 million downloads of iHeartRadio mobile apps, Clear Channel is already one of the most popular digital music destinations. iHeartRadio is Clear Channel’s free, industry-leading digital radio service that offers more than 800 broadcast radio and digital-only stations from 150 cities. The New iHeartRadio, released in beta on September 12, features the ability to create custom radio stations, delivering listeners everything they want all in one fully integrated service. Clear Channel will release the official New iHeartRadio on September 23 at the iHeartRadio Music Festival in Las Vegas.
About Clear Channel Radio
With 237 million monthly listeners in the U.S., Clear Channel Radio has the largest reach of any radio or television outlet in America. Clear Channel Radio serves 150 cities through 850 owned radio stations. The company’s radio stations and content can be heard on AM/FM stations, HD digital radio channels, Sirius/XM satellite, on the Internet at each station’s web properties and iHeartRadio.com, and on the iHeartRadio mobile application on iPads and smartphones, and used via navigation systems from TomTom, Garmin and others. The company’s operations include radio broadcasting, online and mobile services and products, syndication, music research services and independent media representation. Clear Channel Radio is a division of CC Media Holdings, Inc. (OTCBB: CCMO), a leading global media and entertainment company. More information on the company can be found at www.ccmediaholdings.com.
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