Rancher’s Reserve® and Kansas City Barbeque Society Team up for Beef Cup

Rancher’s Reserve Beef Cup Features Nine Events

KANSAS CITY, Mo.--()--Last year, Rancher’s Reserve® made sweet barbeque history by offering up the Kansas City Barbeque Society’s first beef points chase and prize purse and it’s returning for a second season.

“We are excited to bring back the Beef Cup for a second series”

This year, the Rancher’s Reserve Beef Cup will be featured at nine KCBS events across the country.

“We are excited to bring back the Beef Cup for a second series,” said Mike McGinnis, Senior Vice President of Meat and Seafood at Safeway. “The Kansas City Barbeque Society provides the perfect avenue to promote our quality beef products sold exclusively at Safeway.”

In 2010, the Rancher’s Reserve Beef Cup rewarded teams that prepared their brisket category entries with meat provided by Rancher’s Reserve®, giving out more than $22,000 in additional prize money and distributing more than four tons of Rancher’s Reserve® brisket.

Now entering its second year, the Rancher’s Reserve Beef Cup is upping the ante by offering even more prize money and allowing the competitive barbeque teams to get creative with their beef entries.

The Rancher’s Reserve Beef Cup will be treated as an additional category (KCBS contests include four required categories: chicken, ribs, brisket and pork) and participating teams will be charged with preparing a top sirloin in a new and exciting way. Up for grabs is a piece of the $27,400 prize purse and major bragging rights.

Last year, Slap Yo Daddy BBQ of Diamond Barr, Calif. took home the Beef Cup’s Grand Champion title, which was presented during the KCBS’s 25th anniversary banquet in Kansas City, Mo. in January.

The Rancher’s Reserve Beef Cup kicks off in Morgan Hill, Calif. at the Morgan Hill No Bull BBQ Cookoff on May 6–7. For more information on the Rancher’s Reserve Beef Cup and to view the full schedule, visit http://www.kcbs.us/rancherspoints.php.

About Rancher’s Reserve®

Rancher’s Reserve® Tender beef is a beef brand sold exclusively at Safeway stores. The brand is guaranteed to be tender or Safeway will refund your money back.

Safeway Inc. is a Fortune 100 company and one of the largest food and drug retailers in North America based on sales. The company operates 1,694 stores in the United States and Canada and had annual sales of $41.1 billion in 2010. Learn more at www.Safeway.com.

About KCBS

It’s estimated that more than 5,000 teams compete on the KCBS barbecue circuit. With more than 14,500 members, KCBS has been sanctioning events and training certified barbecue judges nationwide for 25 years. Using an objective, blind judging process, the society sanctions more than 350 barbecue competitions throughout the nation each year. For more information about KCBS, visit www.kcbs.us.

Contacts

Cargill Meat Solutions Corp.
Matt Glanzer, 316-291-3353
Brand Manager
matt_glanzer@cargill.com

Website

Release Summary

Now entering its second year, the Rancher’s Reserve Beef Cup is upping the ante by offering even more prize money and allowing the competitive barbeque teams to get creative with their beef entries.

Kansas City Barbeque Society