MOUNTAIN VIEW, Calif.--(EON: Enhanced Online News)--Polyvore.com, the largest fashion community on the web, is partnering with Rebecca Minkoff, the number one independent accessories designer in the United States, to give millions of users a chance at redesigning the next Rebecca Minkoff Morning After Clutch.
“We’re always exploring non-traditional media strategies to maximize our presence and collaborating alongside Polyvore was a no brainer. I’m very much looking forward to seeing how each user creates their own Rebecca Minkoff bag, and I’m excited to see which bag is going to wind up in the Fall collection.”
Beginning today, Rebecca Minkoff will provide the Polyvore community with all of the necessary “elements” to create a bag – digital images of the leather, hooks, tassels, studs, zippers, straps, applicants – and users will have until Nov. 29th to take their turn at creating a bag that will be available for sale in the spring.
Over 20 million “sets” or digital fashion collages have been created by Polyvore users to date and over 6.5 million unique visitors discover the site every month. Today’s news gives the Polyvore community the opportunity to play the role of designer and see their creation made into a reality, a historic fashion first.
The winning bag will make its official debut on Minkoff’s first runway show at New York Fashion Week in February. The winning Polyvore designer will also be present at the show to see their creation unveiled for the first time on the catwalk.
Rebecca Minkoff will personally select her top ten submissions, and will ask her fans to decide which bag will walk down the runway. Finalists will be posted on the Rebecca Minkoff Facebook Page for voting December 1-8. The Polyvore + Minkoff bag will be named after the winner and made available for purchase in March 2010 on rebeccaminkoff.com.
“At Polyvore, we want to democratize fashion and empower everyone to have a voice in the creative process,” said Polyvore Co-Founder and CEO Pasha Sadri. “Today’s collaboration with Rebecca Minkoff brings us one step closer to achieving that goal where our passionate community can discover and express their style and see their creations become a reality.”
“I’m always trying to embrace new methods of technology,” says designer Rebecca Minkoff, designer of the name brand. “We’re always exploring non-traditional media strategies to maximize our presence and collaborating alongside Polyvore was a no brainer. I’m very much looking forward to seeing how each user creates their own Rebecca Minkoff bag, and I’m excited to see which bag is going to wind up in the Fall collection.”
“Rebecca Minkoff customers are consistent in seeking new and convenient ways to access Rebecca Minkoff products”, says Rebecca Minkoff’s Chief Executive Officer, Uri Minkoff. “Linking up with Polyvore allows the Polyvore user and Rebecca Minkoff girl to be able to be creative and have access to the latest collections at all times. Additionally, it creates an innovative bridge between Rebecca, her fans and core customers while also broadening both the Rebecca Minkoff and Polyvore consumer base on a national and international level.”
Polyvore is the leading community site for online style where users are empowered to discover their style and set trends around the world. With over 6.5 million unique visitors, Polyvore's global community has created over 20 million fashion sets that are shared across the site. The company collaborates with prominent brands such as Calvin Klein, Diane Von Furstenberg, Lancôme, Net-a-Porter, Gap and Coach to drive product engagement; and its user-generated fashion campaigns have been judged by Lady Gaga, Kate Moss and Katy Perry. Headquartered in Silicon Valley, Polyvore is funded by Benchmark Capital and Matrix Partners. For more information, please visit www.Polyvore.com
About Rebecca Minkoff
Rebecca Minkoff is the #1 independent accessories designer in the United States. Rebecca has a passion for design that started with sewing at age 8 and led to a fashion line in 2001 and her iconic Morning After Bag in 2005. Her playful and subtly edgy designs can be spotted on girls everywhere from downtown to uptown, in the US and abroad.