BOSTON--(EON: Enhanced Online News)--BzzAgent, the leading word of mouth marketing company, announces the publication of “The Naked Truth About Social Media ROI”. This free eBook exposes four proven ROI measurement practices companies can use to determine the financial impact of their social media marketing programs.
“We’ve all seen how effective word of mouth and social media are at moving product”
“The Naked Truth About Social Media ROI” challenges the perception that social media is only for relationship building and measuring its ROI cannot be done. Social media may be the best thing to happen to relationship building between brands and the public, but those who say its sales impact cannot be measured are looking at social media too generically. If marketers approach social media with a direct marketing mindset, and organize their programs with the right methodology and tools, they can clearly determine its impact on sales.
The eBook establishes a hierarchy of ROI measurement practices and summarizes specific steps brands can follow to implement them into their marketing strategies. These practices are based on BzzAgent’s experience managing and measuring social marketing programs for hundreds of companies.
“We’ve all seen how effective word of mouth and social media are at moving product” said BzzAgent Founder and CEO Dave Balter. “Yet with all this success, many are still questioning the ROI of social media. Delivering social marketing programs that drive sales is BzzAgent’s specialty, and we are sharing our measurement insights and experiences in this new eBook.”
This free eBook is available for download now on BzzAgent’s website at: http://u.bzz.com/roi
BzzAgent is an international word-of-mouth (WOM) media network powered by over 750,000 people. We create a deep connection between consumers and brands to accelerate word of mouth across social and offline media. BzzAgent’s proven process and media network allows marketers to activate and measure millions of conversations and understand their impact on product sales. BzzAgent has been at the vanguard of WOM marketing since 2001. We have conducted over 1,500 programs for major marketers including Unilever, Wrigley, L’Oréal, Michelin, Johnson & Johnson, Clorox and Logitech.
For more information visit: http://about.bzzagent.com