TALLAHASSEE, Fla.--(EON: Enhanced Online News)--Florida’s 2010 elections witnessed unprecedented use of social media as a central strategy and communication platform of every major campaign, allowing unprecedented dialogue with voters. An analysis by a leading Florida communications firm reflects how heavily key candidates leveraged social networking as an integral campaign strategy.
“Never before has social networking played such an integral role for Florida candidates as in 2010”
“Never before has social networking played such an integral role for Florida candidates as in 2010,” said Ron Sachs, President of Ron Sachs Communications. “Whether it’s tweeting on an issue or asking a question directly on Facebook, Floridians have never had as much access to candidates during the campaign season as they do today.”
Among the findings in the U.S. Senate race:
- Republican Marco Rubio has one of the largest and most engaged online bases in the nation.
- Rubio is writing a new chapter on using social media in Florida with more than 17,700 followers on Twitter and more than 132,200 page likes on Facebook
- Rubio tweeted 787 times compared to 369 tweets from Governor Charlie Crist.
- Rubio’s web videos have been viewed more than 1.2 million times – more than 8 times the number of Governor Crist’s views and 12 times the number of Democratic Congressman Kendrick Meek’s views.
- Congressman Meek remains the most active user with more than 1,200 tweets and a Twitter account solely dedicated to tweeting in Spanish.
- Speaker Rubio invested early in building his online base and has enjoyed more support in the final polls.
Some of the most interesting findings of the gubernatorial candidates include:
- Republican Rick Scott leads Democrat Alex Sink on Facebook by more than 20,000 page likes, while Sink leads Scott on Twitter by more by nearly 2,000 followers.
- By purchasing Facebook ads, candidates can increase the number of Facebook page likes. It is worth noting Rick Scott shattered Florida spending records throughout the 2010 contest.
- Both campaigns used these platforms to inform voters about campaign events, poll results, television advertisements and encourage voting.
- With both candidates neck and neck in the polls, a strong social media presence could make the difference.