NEW YORK--(EON: Enhanced Online News)--Clear Channel Radio and 19 Entertainment today unveiled the latest product of their innovative partnership with the mobile-only premiere of aspiring singer / songwriter Alex Lambert’s debut music video, “I Didn’t Know.” The video showcases Lambert’s artistry against the backdrop of New York City and features several pianos installed across the five boroughs as part of Sing For Hope’s Play Me, I’m Yours public art project.
“Alex’s fans have proven to be passionate and digitally savvy. Making his video available to view and share on the mobile platform is a natural.”
19-year-old Lambert is quickly emerging as the artist to watch on 19 Entertainment’s web series “If I Can Dream,” which follows the lives of five young hopefuls as they pursue their dreams of fame. Invited into the “Dream” house after being voted off “American Idol,” Lambert received a second chance at stardom when an Idol fan created an online petition that attracted tens of thousands of signatures calling for his reinstatement.
Premiering “I Didn’t Know” exclusively on iheartradio exposes Lambert to an audience of eight million avid radio listeners who have already downloaded the app. The latest version of iheartradio, which is available on iPhone, Blackberry and Android smartphones, delivers hundreds of America’s favorite local radio stations, commercial-free content from top radio personalities, celebrity-hosted channels and local traffic reports.
“Clear Channel has produced a great video in which Alex’s extraordinary talents are on full display,” said show creator Simon Fuller (creator of American Idol, So You Think You Can Dance, and founder of 19 Entertainment). “Clear Channel’s multi-platform reach provides a unique opportunity to engage his fans on-air, online and via mobile.”
“Our commitment to emerging talent is at the core of our partnership with 19 Entertainment,” said Evan Harrison, EVP of Clear Channel Radio and President of the Company’s digital unit. “Alex’s fans have proven to be passionate and digitally savvy. Making his video available to view and share on the mobile platform is a natural.”
“I Didn’t Know” will launch Monday, July 26 as the featured video on the iheartradio app and will be available exclusively for 24 hours. Following the video premiere, fans can watch Lambert’s reaction during the Tuesday, July 27 episode of “If I Can Dream,” available on Hulu.com. “I Didn’t Know” was written by Adam Messinger, Nasri, Liz Rodregues and Alex Lambert, and was produced by Nasri.
About Clear Channel Radio
Clear Channel Radio is a leading radio company focused on serving local communities across the U.S. with an audience of more than 110 million choosing Clear Channel Radio programming each week. The company's content can be heard on AM/FM stations, HD digital radio channels, on the Internet, at iheartradio.com and on the iheartradio mobile application on iPods and smart phones, and used via navigation systems from TomTom, Garmin and others. The company's operations include radio broadcasting, syndication and independent media representation. Clear Channel Radio is a division of Clear Channel Communications, Inc. (OTCBB:CCMO), a leading global media and entertainment company. More information on the company can be found at www.clearchannel.com.
About 19 Entertainment
19 Entertainment Ltd, a wholly owned subsidiary of CKX, Inc. (NASDAQ: CKXE), is engaged in the ownership, development and commercial utilization of entertainment content. 19 Entertainment represents stars including David and Victoria Beckham, Carrie Underwood, Andy Murray, Daughtry, Annie Lennox, Will Young, Cathy Dennis, The Spice Girls and others. 19 Entertainment is the producer / co-producer of several internationally successful TV formats including “American Idol”, “Little Britain USA” and “So You Think You Can Dance”. 19 Recordings is a major producer of music in North America with over 100 million units sold in the last ten years by stars including Adam Lambert, Kelly Clarkson, David Cook, Carrie Underwood, Daughtry, Kris Allen and others.