SAN FRANCISCO--(EON: Enhanced Online News)--RMG Networks (RMG), a leading place-based entertainment company, announced today that Nielsen Media Research’s ongoing study of RMG’s Fitness Entertainment Network reported nearly 18 million ad exposures for a typical campaign in March 2010. These viewership levels almost double the Q4 2009 averages which were included in Nielsen’s inaugural “Fourth Screen Report” published earlier this year.
“RMG Networks delivers a quality advertising impression—full sight, sound and motion TV creative on large screens in an engaging, high dwell time environment”
This significant and rapid audience growth is the result of RMG’s expanded relationships with the high-end LA Fitness and Lifetime Fitness chains, and an aggressive deployment strategy into over 270 new venues through Q1 2010. Additionally, RMG will soon begin deployment into over 150 Powerhouse Gym locations as part of a recent agreement with that company.
RMG operates the largest place-based television network, providing multiple, live feeds from the major national cable networks – with custom ad insertion – into fitness club cardio rooms across the US. The company plans to have 1000 club locations deployed by the end of 2010.
Acknowledging RMG’s unique multiple-channel offering within each fitness venue, Nielsen will soon re-measure the network with the goal of achieving greater reporting consistency with the Digital Place-based Advertising Association (DPAA) industry guidelines, and other place-based networks that reach similar audiences. RMG expects the results to reflect additional increases to the network’s topline, gross audience size. The company will also continue to provide their currently reported metrics, which are based on a more-stringent ‘Net Viewership’ methodology.
"RMG is on an aggressive growth path as demonstrated by our latest Nielsen figures and reflected by the rollouts taking place in top tier health clubs,” said Garry McGuire, CEO of RMG Networks. “Advertisers recognize that not all digital media assets in the health club space are equally effective. We believe that live television consumed in the cardio area is the most engaging platform in this coveted environment. With this model we are able to deliver an affluent, elusive audience at the point where they are most engaged.”
"RMG Networks delivers a quality advertising impression—full sight, sound and motion TV creative on large screens in an engaging, high dwell time environment,” said Paul Lindstrom, Senior Vice President at Nielsen Media Research. “RMG’s advertising partners can feel comfortable with the audience data provided. It is comprehensive and detailed being derived from reliable membership card swipe traffic data provided by the individual clubs.”
The rapid growth of RMG’s Fitness Entertainment Network builds on the company’s other recent expansion news. In April, RMG announced an advertising sales agreement with Delta Air Lines, creating the largest in-flight video ad network in the U.S. Additionally, RMG acquired Pharmacy TV Network, and launched NYTimes.com Today, a digital place-based network deployed in more than 800 cafés and eateries in the nation’s largest downtown business districts.
About RMG Networks
Recently named to AdWeek Media’s 2010 Out of Home HotList, RMG Networks is a leading place-based video entertainment company. RMG’s In-Flight Entertainment, Fitness Entertainment, Pharmacy TV, and NYTimes.com Today networks reach 30 million highly desirable and elusive viewers every month, leveraging over 115,000 video screens nationwide. RMG Networks is backed by National CineMedia, LLC (NCM), operator of the largest digital in cinema network in North America, and Kleiner Perkins Caufield & Byers (KPCB), a leading venture capital firm with a rich history of building entrepreneurial investments into successful enterprises. For more information, please visit www.RMGnetworks.com.