SAN RAMON, Calif.--(EON: Enhanced Online News)--24 Hour Fitness, the largest privately owned U.S. fitness chain and a leading health club industry pioneer, is assisting families as they embark on their weight-loss journeys on NBC’s new television series, “Losing It With Jillian.” The new show – featuring renowned fitness trainer and wellness expert, Jillian Michaels – will premiere on Tuesday, June 1, 2010 on NBC at 10 p.m. ET/PT, with future episodes airing each Tuesday at 8 p.m. ET/PT.
“‘Losing It With Jillian’ is a perfect opportunity for 24 Hour Fitness to help make a difference by providing these families with memberships, personal training and bodybuggs.”
24 Hour Fitness, a sponsor of NBC’s “The Biggest Loser” for nine seasons, will be featured throughout the season, having provided “Losing It With Jillian” families with one-year memberships to 24 Hour Fitness® clubs and complimentary personal training. In addition, each participant has been provided with the bodybugg® personal calorie management system, which takes the guesswork out of weight-loss by allowing users to track and adjust how many calories they burn and consume 24 hours a day.
“24 Hour Fitness is committed to changing people’s lives through fitness,” said Tony Wells, executive vice president and chief marketing officer for 24 Hour Fitness. “‘Losing It With Jillian’ is a perfect opportunity for 24 Hour Fitness to help make a difference by providing these families with memberships, personal training and bodybuggs.”
The inspiring eight-episode series will feature Michaels as she helps unhealthy families to move off their collective couches and put their lives back on more rewarding tracks. Michaels' dramatic confrontations will produce inspirational results through her tough love approach and support from 24 Hour Fitness. Ultimately, the families will realize that they can finally take control of their lives and make a change for good.
Tune in to watch the “Losing It With Jillian” premiere on Tuesday, June 1, 2010 at 10 p.m. ET/PT on NBC.
About 24 Hour Fitness
Headquartered in San Ramon, Calif., 24 Hour Fitness, an innovative leader in the health and fitness industry, serves more than 3.5 million members in more than 400 clubs. Founded in 1983 as a one-club operation, 24 Hour Fitness pioneered the concept of making fitness accessible, affordable and a way of life for everyone. The company demonstrates its leadership through sponsorships like that of the U.S. Olympic Team and a commitment to the community through various charitable and in-kind donations. In addition, 24 Hour Fitness enjoys strategic partnerships with major consumer brands like Coca-Cola, Dial and Everlast and for nine seasons has partnered with NBC’s popular reality TV show, “The Biggest Loser.” Please call 1-800-224-0240 or visit www.24hourfitness.com for more information and to find the location nearest you.