BOSTON--(EON: Enhanced Online News)--She is only thirteen and is still going to school. She is familiar with the newest technologies, uses them every day, and expresses herself through them. She is not only interested in chatting or online shopping, she also wanted an iPod or a laptop for Christmas rather than makeup. A Glogster.com user, or a Glogger, is undoubtedly an “it girl”.
This is not a movie or a rock star we’re talking about! And it’s not the well-known fashion blogger Tavi Gevinson either (alias Style Rookie), although there are several similarities between this unique thirteen year old young lady from the Chicago suburbs and our “it girl”. Who are we talking about? QueenMaddy, lolz1nona, superfreak and thousands of other young girls aged 13 to 19, who live their online lives daily. On Glogster.com they become the centerpiece of attention. Their online identity is represented via Glogs; graphic blogs with unique multimedia content.
The majority of Glogs on Glogster.com are created by young American female users. Through words, photos, videos, graphics, and music, Gloggers communicate their thoughts, feelings, and desires. Gloggers, however, are not only from the U.S., but from nearly any country in the world where there is an online connection. Between November 2009 and January 2010 Glogster.com completed an online survey focused primarily on obtaining information about the behavior of this specific group of users, including online shopping behavior. From a total of 2636 surveyed respondents aged 13 - 66 years, 1895 of them were young women aged 13 to 19 years (71.9% of the surveyed population).
The fact that Gloggers like to communicate via e-mail, IM or mobile phone, and belong to different social networks, is not surprising. Their most popular websites include Facebook (49.3%), Glogster (45.0%), YouTube (29.1%) and MySpace (29.0%).
To view a chart showing Gloggers’ favorite websites, click here:
Up to two thirds of “it girls” (65.7%) that already have experience with online shopping, have purchased a product or an offline service on the basis of the information obtained on the internet. This is only a brief representation of the extensive research data already acquired, to provide a map of online shopping behavior of this population, including their purchasing habits. Detailed views of its findings will provide information that will please apparel, IT and communications equipment manufacturers. The results are overwhelmingly valuable and ready to buy as research conducted from this audience.
Ryan McConville, reseller of Glogster.com ad space and Publisher of the Bauer Teen Network adds, “Brands that are looking to tap into the vast revenue potential of the young teen market should be paying special attention to new expressive social networking sites like Glogster. Glogster is a wonderful mix of pop culture, individualism and self-expression – the perfect digital environment in which to converse with “it girl”.
It is positive news, that despite the ravages of the global financial crisis, four out of five Gloggers aged 13 to 19 years (79.7%) got the Christmas gifts they wanted. This fact is even more impressive when you consider how expensive their Christmas gifts were.
Almost a quarter of their Christmas wish-lists included apparel (22.8%). More importantly, more than a half of them wished for technology product gifts, specifically the iPod (21.4%), mobile phone (18.0%) or laptop (11.9%); the price of these gifts ranging from tens to hundreds of dollars. The affection of Gloggers towards the iPod is evident; the name of this specific brand was spontaneously indicated by the respondents. Why didn’t these young girls wish for makeup gifts instead (and cosmetics in general)?
To view a chart showing what Christmas gifts were on a Gloggers’ wish list this year, click here:
There is little doubt that Gloggers own a part of cyberspace, which, day after day, expands its territory. These “it girls” find cyberspace to be a platform where they can express themselves, the place where they can find the answers to the many questions they envisage. Many questions are yet to be answered by the upcoming online surveys at Glogster.com, such as; why did the wish-list of young girls aged 13 to 19 years include the iPod rather than makeup? What is a Glogger’s relationship to specific brands and media? Will their generation be afflicted by the tablet revolution (and many more questions)? Brands that are interested in knowing more answers about this demographic can now contact Glogster via email at research (at) glogster . com for additional research projects on the cyberspace “it girls” population.
Glogster is the leading social network for fun expression. Glogster is a fast growing, global network that enables people to create a multimedia poster, or “Glog” for free. A Glog is made with text, images, videos, photos, graphics, music and more. Visit www.glogster.com
Glogster EDU - the leading education platform for creative expression in the classroom - offers a fun, imaginative, and powerful learning experience which fosters independent creative self expression, positive learner-teacher relationships, and teamwork on collaborative class projects. Visit: edu.glogster.com
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6187816&lang=en