Just In Time For Sundance, indieWIRE Is Redesigned, Relaunched, and “Re-Imagined”

NEW YORK--()--At a moment when news organizations are scaling back coverage of film festivals and independent filmmaking, indieWIRE, the leading news, information, and social networking site for the international independent film community, today re-launched and upgraded its service with a significant redesign, and a new model for aggregating and showcasing the best coverage of independent films and filmmaking available from publishers across the web. The new design of indieWIRE (www.indiewire.com) is the culmination of months of solicited reader feedback, and goes live just in time to offer readers comprehensive coverage of the Sundance Film Festival, which begins this week in Park City, Utah.

“online heartbeat of the world's independent film community”

Since 1996, indieWIRE has been the leading source of information on independent film. From its beginning as an email newsletter, to today’s re-launch and redesign, indieWIRE has served as an online hub for filmmakers, industry insiders and fans of independent film. It was acquired in July 2008 by SnagFilms (www.snagfilms.com), which brings the best nonfiction films to a global web audience, promotes viral web distribution through virtual movie theater widgets, and connects viewers with the causes, charities and communities the films spotlight.

In addition to a physical redesign of the site which organizes and presents more of indieWIRE’s exclusive editorial content in an easy-to-read homepage, the new indieWIRE will augment its own award-winning coverage of the independent film community with both editorially-curated and user-generated content linked from other sources of news and information across the web. In the weeks ahead -- and showing evidence of its collaboration with SnagFilms.com -- indieWIRE will offer its audience an “indieWIRE To Go” widget with daily essential content, which readers will be able to snag and post on their own website or social network page.

In announcing the re-launch of the site, indieWIRE founder and editor Eugene Hernandez said, “Our new home is a big step, shaped by the input, feedback, and ideas of countless IW readers, industry folks, friends, colleagues, and filmmakers. It has taken us more than a year to develop this new look and approach, but truly, it’s the culmination of 12 years of effort to produce the most comprehensive site on the web covering the independent film industry. indieWIRE has evolved and expanded since we launched it as an email only publication I sent out nightly to a couple of hundred folks. With the backing of SnagFilms, our committed and fertile audience, and now with our new aggregation model and design, IW has gone far beyond re-launching – it has been completely re-imagined.”

As part of the relaunch of indieWIRE, the site will feature new content, including:

  • Exclusive first person article by Geoff Gilmore, director of the Sundance Film Festival, on the future of film festivals and the state of independent film today;
  • Exclusive preview of a scene from “Medicine for Melancholy", with commentary on the artistic and technical aspects, by the award-winning independent filmmaker Barry Jenkins

Media Advisory

Eugene Hernandez will be in Park City at the Sundance Film Festival beginning on Tuesday evening, January 13th through Sunday, January 18th. For information and commentary on independent film industry, and on the films shown at the 2009 Sundance festival, Eugene can be reached either by contacting Noah Black (noah@snagfilms.com, or 202-295-8797), or by contacting Eugene directly (Eugene@indiewire.com).

About indieWIRE

indieWIRE is the leading news, information, and social networking site for the international independent film community, including comprehensive coverage of indie, documentary and foreign language films, as well industry news, film festival reports, filmmaker interviews, and movie reviews. Its website (http://www.indiewire.com) includes special sections for high-profile film festivals, the new indieLOOP community site, filmmaker and industry weblogs, as well as resources and tools for emerging and established filmmakers. Awarded the Webby for best film website, indieWIRE was lauded as a "must read" by Variety, branded the "online heartbeat of the world's independent film community" by Forbes, and dubbed "best indie crossroads" by film critic Roger Ebert.

About SnagFilms

SnagFilms features free ad-supported viewing of hundreds of award-winning titles from some of the greatest names in documentary film production and distribution, including PBS, National Geographic, Sundance Preserve, IndiePix, Peter Jennings Productions, Arts Alliance America, ITVS, Koch Lorber Films, Cactus Three, and many others. Many of the most prominent documentary filmmakers are participating not only by having their films distributed via SnagFilms, but by engaging with their audience through blogs and offering special “bonus” material, as well as suggesting nonprofit organizations that viewers motivated by these films can link to and support via charitable contributions, volunteering or spreading the word.

Since its launch in July 2008, SnagFilms virtual movie theater widgets have been embedded into over 110 million webpages, including websites for The Washington Post, The Wall Street Journal, The New York Times and Politico, and hundreds of blogs and thousands of social network pages like Facebook. OVGuide named SnagFilms a Top Site of 2008.

The company was founded by digital entrepreneur, documentary film producer, sports entrepreneur, and philanthropist Ted Leonsis, and is additionally backed by AOL co-founder and Revolution LLC Chairman, Steve Case, philanthropist and former digital executive Jean Case, and operating executive and philanthropic venture capitalist Miles Gilburne.


Noah Black, 202-295-8797
Audrey Chang, 202-295-8779