Get Ready for a Different Take on Moisturizing with New 2-in-1 NIVEA® Radiant Silk In-Shower Body Lotion

NIVEA®, the iconic skincare brand that revolutionized the skincare category with In-Shower Body Lotion, introduces NIVEA® Radiant Silk In-Shower Body Lotion that moisturizes and exfoliates all in the shower.

WILTON, Conn.--()--NIVEA® introduces its latest innovation in the NIVEA® In-Shower Body Lotion line. The new NIVEA® Radiant Silk In-Shower Body Lotion offers a timesaving 2-in-1 benefit of moisturizing while gently exfoliating the skin.

“All of our products are developed based on insights from our consumers, and we saw a need in the marketplace to create an innovation that is convenient and saves time in women’s busy lives”

“All of our products are developed based on insights from our consumers, and we saw a need in the marketplace to create an innovation that is convenient and saves time in women’s busy lives,” said Jennifer Van Aken, Director of Marketing, NIVEA®. “We are continuing to evolve our popular NIVEA® In-Shower Body Lotion line by launching a variant that moisturizes and exfoliates which helps remove dull, dead skin, leaving skin healthier looking and radiant year round.”

To exfoliate and moisturize skin, apply NIVEA® Radiant Silk In-Shower Body Lotion in the shower on wet skin after cleansing. The patented formula with nourishing ingredients absorbs quickly into wet skin – just simply rinse off the lotion and enjoy non-sticky, moisturized skin for 24 hours.

NIVEA® Radiant Silk In-Shower Body Lotion is now conveniently available at all mass, drug and food merchandisers nationwide and select online retailers, and retails for $7.99 (SRP) for 13.5 oz.

To find out more about NIVEA® Radiant Silk In-Shower Body Lotion and other NIVEA® products, visit www.NIVEAusa.com, follow @NIVEAusa on Twitter and Instagram or visit us on Facebook at Facebook.com/NIVEAusa.

About Beiersdorf

Beiersdorf Inc is the North American affiliate of leading global skincare company, Beiersdorf has over 130 years of expertise in providing innovative, high-quality skincare products, The Hamburg-based company has around 18,000 employees worldwide and is listed on the DAX, the German benchmark equities index. Beiersdorf generated sales of €6.8 billion in financial year 2016. NIVEA, the world’s No. 1 skin care brand*, is the cornerstone of the company’s brand portfolio, which also includes well-known brands such as Eucerin, Aquaphor, La Prairie and Labello.

* Source: Euromonitor International Limited; NIVEA by umbrella brand name in the categories Body Care, Face Care and Hand Care; in retail value terms, 2016.

Contacts

Media
Access for NIVEA
Hannah Gray, 310-312-2270
HannahG@AccessTheAgency.com
or
NIVEA
Leslie Kickham, 203-563-5821
Leslie.Kickham@Beiersdorf.com

Release Summary

NIVEA®, the iconic brand that revolutionized the skincare category with In-Shower Body Lotion, introduces NIVEA® Radiant Silk In-Shower Body Lotion.

Beiersdorf