Williams-Sonoma, Inc. Innovates Interior Design and Decorating Services with First-Ever, Cross-Brand ‘Design Crew’

One easy point of interaction will help customers decorate their dream homes from the full portfolio of brands, both in-store and online

SAN FRANCISCO--()--Capitalizing on both its diverse portfolio of brands and market leadership in the home category, Williams-Sonoma, Inc. (NYSE:WSM) today announced the launch of the Design Crew, a new cross-brand design services initiative. For the first time, customers will be able to work with the Design Crew, Williams-Sonoma, Inc.’s team of design experts, who specialize in helping find the right products and services for a variety of needs at home, across all eight Williams-Sonoma, Inc. brands, including Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn Kids, PBteen, Mark and Graham, Rejuvenation, and West Elm.

“The Design Crew experience enables us to maximize our competitive advantage of diverse brands, grow our in-store and online businesses, and further our commitment to provide outstanding service to our customers.”

Starting immediately, customers can visit any store in the Williams-Sonoma, Inc. portfolio to schedule a free consultation with a Design Crew expert to help with their personalized decorating or shopping needs. The Design Crew experts are specially trained to help customers with decorating, renovating, entertaining, cooking, and gift giving. In addition, members of The Key, Williams-Sonoma, Inc.’s reward program, will receive 3% back in rewards on any purchase across Williams-Sonoma, Inc.’s family of brands.

“Innovation that best serves our customers’ needs in-store and online is our priority, and the new Design Crew allows us to provide customers with outstanding service and a range of aesthetics and products across all of our brands at the same time,” said Laura Alber, President and Chief Executive Officer of Williams-Sonoma, Inc. “The Design Crew experience enables us to maximize our competitive advantage of diverse brands, grow our in-store and online businesses, and further our commitment to provide outstanding service to our customers.”

All-New WSI Design Crew

A unique service from Williams-Sonoma, Inc., customers can visit any store in the Williams-Sonoma, Inc. portfolio to schedule a free consultation with a Design Crew expert. From inspiration to installation, Design Crew experts will provide practical and purposeful solutions for every design need – no project is too big or too small. The Design Crew can help with:

  • Style: Book a complimentary appointment to gather ideas, inspiration, paint and fabric recommendations, and more.
  • Design: We’ll measure, create custom floor plans and design a look you love, in one room or across multiple spaces.
  • Install: For a fee, our expert installers can assemble furniture, hang drapes, mount your TV and even paint your walls.
  • Create: Whether you’re planning a party or organizing a closet, we create personal solutions for your most pressing problems.

To schedule an appointment or consult with a Design Crew expert, visit any store or any Williams-Sonoma, Inc. brand website.

ABOUT WILLIAMS-SONOMA, INC.

Williams-Sonoma, Inc. is a specialty retailer of high-quality products for the home. These products, representing eight distinct merchandise strategies – Williams Sonoma, Pottery Barn, Pottery Barn Kids, West Elm, PBteen, Williams Sonoma Home, Rejuvenation, and Mark and Graham – are marketed through e-commerce websites, direct mail catalogs and retail stores. Williams-Sonoma, Inc. currently operates in the United States, Canada, Australia and the United Kingdom, offers international shipping to customers worldwide, and has unaffiliated franchises that operate stores in the Middle East, the Philippines and South Korea, and stores and e-commerce websites in Mexico.

FORWARD-LOOKING STATEMENTS

This press release contains forward-looking statements that involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. Such forward-looking statements include statements related to our expectations regarding the Design Crew initiative. The risks and uncertainties that could cause our results to differ materially from those expressed or implied by such forward-looking statements include the risk that the Design Crew initiative will not be successful. These and other risks and uncertainties are described more fully in our Annual Report on Form 10-K for the fiscal year ended January 29, 2017 and all subsequent quarterly reports on Form 10-Q and current reports on Form 8-K. All forward-looking statements in this press release are based on information available to us as of the date hereof, and we assume no obligation to update these forward-looking statements.

Contacts

WILLIAMS-SONOMA, INC.
Felix Carbullido, 415-402-4056
Corporate Public Relations
-or-
Beth Potillo-Miller, 415-616-8643
SVP, Finance & Corporate Treasurer
Investor Relations

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