Bright Health Files to Expand Insurance Coverage to Alabama

Company partners in Birmingham area with Brookwood Baptist Health

MINNEAPOLIS--()--Consumer-driven healthcare company Bright Health announced today that it plans to expand to the Birmingham, Alabama, market in 2018. Bright Health filed with the federal government to begin offering consumers Medicare Advantage plans in Alabama’s Shelby and Jefferson counties during fall 2017 enrollment for the 2018 plan year.

“Bright Health and Brookwood Baptist Health are both dedicated to putting consumers at the center of healthcare”

Bright Health is collaborating with Brookwood Baptist Health and their Physician Alliance to create a proprietary Care Partnership in the Birmingham market. Bright Health’s Care Partnership model creates a collaborative approach to care and will connect consumers to more than 700 physicians representing 28 medical and surgical specialties at Brookwood Baptist Health.

The Brookwood Baptist Physician Alliance is a clinically integrated network of committed physicians within the Brookwood Baptist Health system. The Physician Alliance is physician-led and encourages collaboration among peers to improve patient care, while remaining fiscally responsible.

“Bright Health and Brookwood Baptist Health are both dedicated to putting consumers at the center of healthcare,” said Bob Sheehy, Bright Health’s co-founder and chief executive officer. “We are pleased to partner with Brookwood Baptist and Brookwood Baptist Physician Alliance, a leading healthcare provider in central Alabama comprised of outstanding physicians, care facilities, and specialty expertise. Our shared focus will be on driving down healthcare costs, improving clinical outcomes, and enhancing consumer and provider satisfaction.”

Said Keith Parrott, Brookwood Baptist Health’s president and chief executive officer, “At Brookwood Baptist Health, we are dedicated to improving the overall well-being of our community and expanding access to care through holistic, people-centered health care. In doing this, we hope to set a new standard in service and devotion to the people of central Alabama. Collaborating with Bright Health gives Alabama an excellent, high-value option for Medicare Advantage customers.”

Alabama is the third market for Bright Health. The company first entered the Colorado market for the 2017 plan year, followed by Arizona for the 2018 plan year. Bright Health’s health insurance plans are offered directly to consumers, via broker partners, and through public and private health insurance exchanges. Additional markets, Care Partnerships, and Medicare Advantage Plans are planned for 2018 and beyond.

About Brookwood Baptist Health

With roots extending more than 90 years, Brookwood Baptist Health includes trusted providers from the former Brookwood Medical Center and Baptist Health System and is operated by Dallas-based Tenet Healthcare Corp. Representing the largest healthcare network in Central Alabama, the network’s community of care is comprised of five acute care hospitals with more than 1,700 licensed beds: Brookwood Baptist Medical Center, Princeton Baptist Medical Center, Shelby Baptist Medical Center, Walker Baptist Medical Center and Citizens Baptist Medical Center. Brookwood Baptist Health also provides patients with the largest primary care network in the state, along with physician practices, diagnostic and outpatient surgery centers and a freestanding emergency department. Brookwood Baptist Health is united in service and devotion to the people of central Alabama and dedicated to putting people back at the center of healthcare. For more information, please visit

About Bright Health

Bright Health delivers a smarter, more connected healthcare experience. From the company’s exclusive partnerships with leading health systems, to affordable health insurance plans and its simple, friendly approach to technology, Bright Health is reshaping how people and providers achieve better health together. Bright Health co-founders include Bob Sheehy, former CEO of UnitedHealthcare; Kyle Rolfing, co-founder and former CEO of Definity Health and RedBrick Health; and Tom Valdivia, MD, MS, former chief health consumer officer of Definity Health. Learn more at


Padilla (for Bright Health)
Shawn Brumbaugh, 612-455-1754
Brookwood Baptist Health
Kate Dewitt Darden, 205-715-5196

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