Bright Health to Broaden Insurance Coverage in Colorado

Company Partners with Centura Health to Begin Offering Medicare Advantage Plans

MINNEAPOLIS--()--Consumer-driven healthcare company Bright Health announced today that it plans to broaden its insurance coverage in the Colorado market in 2018. Bright Health, which currently offers individual health plans focused on a consumer-driven experience, filed with the federal government to begin offering consumers Medicare Advantage plans in Colorado during fall 2017 enrollment for the 2018 plan year.

“Bright Health and Centura Health are dedicated to offering affordable and higher quality healthcare to individuals and their families”

Bright Health is collaborating with existing Care Partner Centura Health, an organization known for offering Coloradans high-quality care, making healthcare more accessible and promoting lifelong health. The partnership with Centura Health and its clinically integrated network of care, Colorado Health Neighborhoods, has enabled Bright Health to deliver consumers a network that’s both affordable and comprehensive—and one that now includes Medicare Advantage. In total, Bright Health members will have access to more than 6,000 network providers across 600 clinics, 15 Centura Health hospitals in Colorado and 1,300 Centura Health affiliated primary care providers.

“Bright Health and Centura Health are dedicated to offering affordable and higher quality healthcare to individuals and their families,” said Bob Sheehy, Bright Health’s co-founder and chief executive officer. “With Centura’s extensive provider base in its Colorado Health Neighborhoods network, along with its hospitals, Neighborhood Health Centers and new non-traditional care options, Bright Health members will experience the benefits of an integrated, personalized approach to healthcare delivery focused on health and wellness. Our way of doing business is designed to drive down healthcare costs, improve clinical outcomes, and enhance consumer and provider satisfaction—the result of which is a reimagined healthcare experience.”

Said Gary Campbell, CEO of Centura Health, “We are a committed leader in the transformation of healthcare delivery to meet the needs of consumers. Offering Medicare Advantage plans with Bright Health aligns with our goal to increase consumers’ access to convenient, high-quality, affordable care and deliver optimum health value.”

Bright Health first entered the Colorado market with individual plans for the 2017 plan year. The company has recently announced it intends to enter the Arizona and Alabama markets for the 2018 plan year. Bright Health’s health insurance plans are offered directly to consumers, via broker partners, and through public and private health insurance exchanges. Additional markets, Care Partnerships, and Medicare Advantage Plans are planned for 2018 and beyond.

About Centura Health

Centura Health connects individuals, families and neighborhoods across Colorado and western Kansas with more than 6,000 physicians and 21,000 of the best hearts and minds in health care. Through our 17 hospitals, two senior living communities, health neighborhoods, physician practices and clinics, home care and hospice services, and Flight For Life® Colorado, we are making the region’s best health care accessible and affordable in every community we serve. We believe you can inspire the people you care about to live healthier lives by encouraging them to do the little things that can make a big difference. We’re Centura Health, and we’re here for your health. For information on Centura Health or any of the facilities in our network, please visit

About Bright Health

Bright Health delivers a smarter, more connected healthcare experience. From the company’s exclusive partnerships with leading health systems, to affordable health insurance plans and its simple, friendly approach to technology, Bright Health is reshaping how people and providers achieve better health together. Bright Health co-founders include Bob Sheehy, former CEO of UnitedHealthcare; Kyle Rolfing, co-founder and former CEO of Definity Health and RedBrick Health; and Tom Valdivia, MD, MS, former chief health consumer officer of Definity Health. Learn more at


Padilla (for Bright Health)
Shawn Brumbaugh, 612-455-1754
Centura Health
Rachel Robinson, 303-269-4729

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