Boardriders, Inc. Welcomes New President, Americas

Turnaround Progress Continues

Company Attracts Top Industry Talent and Expands Leadership Team

HUNTINGTON BEACH, Calif.--()--Boardriders, Inc. (“Boardriders” and the “Company”) today announced that Nate Smith has been appointed President of the Americas region. Current Global President and Americas leader, Greg Healy, will return to Australia to lead the APAC region.

“I’d like to thank the entire Americas team for their hard work and support. The future is exciting and I’m looking forward to returning to the APAC region and further building on our success”

Pierre Agnes, Chief Executive Officer of Boardriders said: “We continue to make significant progress in our turnaround program, and the Company is in a fundamentally different place today than it was when Greg moved to the U.S. two years ago. Greg made a huge sacrifice to uproot his family from Australia and move during a time of turmoil for the Company. His leadership was critical to stabilizing the business and returning it to growth. I cannot thank my trusted partner enough for his efforts over this period.”

"I’d like to thank the entire Americas team for their hard work and support. The future is exciting and I’m looking forward to returning to the APAC region and further building on our success," said Greg Healy.

Dave Tanner, Managing Director at Oaktree Capital Management, L.P (“Oaktree”) and Chief Turnaround Officer for the Company said: “This is a long-planned and natural step for Greg to return home with his family, and continue his leadership with deeper focus across the APAC region as we enter the next phase of our evolution. On behalf of the Board, I thank Greg for his selfless dedication and perseverance. We are also very excited and honored to have Nate joining us, continuing our trend of enhancing the Boardriders team with additional world-class talent.”

Nate Smith attended the U.S. Naval Academy, served as a Navy Seal for many years and later received his MBA from the University of Chicago Graduate School of Business. Nate has held various management roles at IPath Footwear, Patagonia and Oakley. Pierre Agnes said: “Nate is a seasoned industry executive who will lead the Company’s business in the Americas toward accelerated growth. His distinctive leadership skills, strong business acumen and deep experience at leading apparel and footwear companies is the right combination to drive Boardriders’ transformation into its next phase.”

“As I learned the full Boardriders story over the recent months, I have been incredibly impressed with all that the Company has been able to achieve over the last two years. I am energized to have the chance to accelerate the momentum the team has built in the Americas, and to work with our teams across the globe to continue to enhance the strength of the Boardriders platform,” said Nate Smith.

About Boardriders, Inc.:

Boardriders, Inc., is a leading action sports and lifestyle company that designs, produces and distributes branded apparel, footwear and accessories for Boardriders around the world. The Company’s apparel and footwear brands, represent a casual lifestyle for young-minded people who are inspired by a passion for outdoor action sports. The Company’s Quiksilver, Roxy, and DC Shoes brands have authentic roots and heritage in surf, snow and skate. The Company’s products are sold in more than 115 countries in a wide range of distribution, including surf shops, skate shops, snow shops, its proprietary Boardriders shops and other Company-owned retail stores, other specialty stores, select department stores and through various e-commerce channels. For additional information, please visit our brand websites at and

Forward-looking statements:

This press release contains forward-looking statements including, but not limited to, management’s expectations regarding certain business operations and vendor relationships. These forward-looking statements are subject to risks and uncertainties, and actual results may differ materially. The Company undertakes no obligation to update these statements, which are made only as of the date of this press release.


Boardriders, Inc.
Agathe Bothorel, +33 5 59 51 58 49

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