FitLife Brands to Showcase Products at the 2017 Europa Games in Dallas

OMAHA, Neb.--()--FitLife Brands, Inc. (“FitLife”) (OTCBB:FTLF), an international provider of innovative and proprietary nutritional supplements for health conscious consumers marketed under the brand names NDS Nutrition Products™ ("NDS") (www.ndsnutrition.com), PMD® (www.pmdsports.com), SirenLabs® (www.sirenlabs.com), CoreActive® (www.coreactivenutrition.com), Metis Nutrition™ (www.metisnutrition.com), iSatori™ (www.isatori.com), Energize (www.tryenergize.com), and BioGenetic Laboratories, (www.biogeneticlabs.com), today announced iSatori will attend and showcase its products at the 2017 Europa Games Expo on June 17 – 18 in Dallas, Texas. In light of the foregoing, the Company has chosen not to participate in this year’s GNC franchise convention.

“Europa is the nation’s industry-leading distributor of nutritional and sports supplements, sports drinks and accessories representing over 280 of the industry’s best brands with over 6,300 SKU’s and a national network of fulfillment centers”

“Europa is the nation’s industry-leading distributor of nutritional and sports supplements, sports drinks and accessories representing over 280 of the industry’s best brands with over 6,300 SKU’s and a national network of fulfillment centers,” said John S. Wilson, CEO of FitLife Brands. “The Europa show is the largest of its kind with hundreds of wholesalers and retailers represented and presents a significant opportunity for us to engage with customers in an effort to increase our distribution footprint for iSatori. World-class iSatori athlete and four-time World’s Strongest Man, Brian Shaw, will be on hand representing iSatori and showcasing our latest products.”

“As stated in our first quarter release, we are continuing to face a challenging retail environment where many of our customers are choosing to hold less inventory,” continued Mr. Wilson. “In light of the foregoing and numerous other factors, we have elected not to attend the 2017 GNC Global Conference/Franchise Convention. While not easy, this decision will enable us to strategically re-invest our efforts and resources to both build iSatori, and proactively support and expand opportunities with our GNC franchise partners to the benefit of all parties throughout the remainder of the year.”

Products offered by vendors at GNC’s annual franchise convention are sold at a deep discount representing the lowest and “best price” of the year. In turn, many franchisees will place large orders to take advantage of the discounts to build inventories and improve store-level margins. Depending on shipment timing, this can create a lumpiness in quarterly results for vendors. It is important to note that not participating in the convention does not result in lost sales, but, rather, a more uniform distribution of orders over the second, third and, to a lesser extent, fourth quarters. As such, during 2016 the Company recorded material convention related revenue in the second quarter, which management expects will be distributed more evenly over the second and third quarters of 2017.

About FitLife Brands

FitLife Brands is a marketer and manufacturer of innovative and proprietary nutritional supplements for health-conscious consumers. FitLife markets over 80 different dietary supplements to promote sports nutrition, improved performance, weight loss and general health primarily through domestic and international GNC® franchise locations. FitLife is headquartered in Omaha, Nebraska. For more information, please visit our new website at www.fitlifebrands.com.

Forward-Looking Statement

Statements in this release that are forward looking involve known and unknown risks and uncertainties, which may cause the Company's actual results in future periods to be materially different from future performance that may be suggested in this news release. Such factors may include, but are not limited to: the ability of the Company to continue to grow revenue; and the Company's ability to continue to achieve positive cash flow given the Company's existing and anticipated operating and other costs. Many of these risks and uncertainties are beyond the Company's control. Reference is made to the discussion of risk factors detailed in The Company's filings with the Securities and Exchange Commission including its reports on Form 10-K and 10-Q. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

Contacts

Investor Relations Contact:
Three Part Advisors, LLC
Jeff Elliott, 972-423-7070
or
David Burtzlaff, 817-527-8837
CFA

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