UBTECH Expands North American Headquarters and Leadership Team

Company Appoints Susan Taigen as Head of Sales for North America to Lead Growth of Award-Winning Robot Product Lines

LOS ANGELES--()--UBTECH Robotics, the company that created the cutting-edge Alpha Series of humanoid robots, today announced it is expanding its North American headquarters and leadership team to meet growing market demand for its family of STEM-friendly (Science, Technology, Engineering, Math) and lifestyle robots. Based in the heart of downtown Los Angeles, the company’s expanded office includes a bolstered sales, marketing and support team. Additionally, UBTECH has announced the appointment of Head of Sales Susan Taigen, a seasoned sales executive with in-depth knowledge of the toy, electronics and interactive entertainment industries.

“I’m excited to join the UBTECH team and help solidify the company’s position as a leader and champion for robots that stand to improve our daily lives.”

“Demand for our STEM-learning platforms and lifestyle robots has facilitated growth of our North American office in LA and need for additional leadership experience in fun educational markets,” said John Rhee, general manager, North America, UBTECH. “The addition of Susan Taigen will be key as we continue to deliver innovative new approaches to STEM education through our Jimu Robot line and grow our lifestyle market presence with robots like Lynx and Cruzr.”

Susan Taigen has a rich history of senior sales executive experience in Silicon Valley with particular focus on tech toys, education and electronic entertainment. Over her 25-year career, she has served in VP and SVP of sales roles at companies including Sega of America, Mattel Interactive, Cinemood, Immersive Play, Leapfrog Enterprises, and Namco Bandai Games, among others. In her role as UBTECH head of sales for North America, Taigen will guide the continued expansion and growth of the company’s family of STEM and lifestyle robots.

“Interactive educational toys, particularly those that instill STEM learning, are becoming increasingly popular among kids and parents alike,” said Susan Hughes-Taigen, head of sales, UBTECH. “I’m excited to join the UBTECH team and help solidify the company’s position as a leader and champion for robots that stand to improve our daily lives.”

UBTECH is the leader in the commercialized robotics industry with an award-winning array of robots. From its Jimu Robot line that instills STEM skills in children to humanoid robots for the home and office, UBTECH aims to bring robots into every home, and truly integrate intelligent robots into the daily life of everyone, creating a more intelligent and human-friendly way of leisure life.

For more information on UBTECH and its complete line of robots, please visit ubtrobot.com.

About UBTECH Robotics: UBTECH Robotics is a global leader in intelligent humanoid robots. The company’s interactive robots serve the public, accelerate STEM education for children and assist & entertain in the home. Integrating UBTECH robots into our daily lives enhances how we live, work, learn, and play. To be part of the UBTECH robot generation, visit www.ubtrobot.com and follow UBTECH Robotics on on Facebook, Instagram, and YouTube.


Donna Loughlin Michaels, 408-393-5575

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