LONDON--(EON: Enhanced Online News)--Technavio analysts forecast the private tutoring market in China to grow to USD 40.07 billion by 2021, at a CAGR of more than 11% over the forecast period, according to their latest report.
“The increase in the number of enrollments in graduate schools has resulted in a greater demand for private tutoring services, with students looking to perform extremely well in academic proficiency and Kaokao tests”
The research study by Technavio on the private tutoring market in China for 2017-2021 provides a detailed industry analysis based on the learning method (private blended learning tutoring and private online tutoring) and courses (subject-specific private tutoring and test preparation private tutoring).
|Private tutoring is offered outside the mainstream education system and has emerged following the extensive standardization of the education sector. Blended private tutoring is the leading segment of the market, due to their flexible teaching schedules and the integration of traditional offline content materials.|
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Technavio analysts highlight the following three factors that are contributing to the growth of the private tutoring market in China:
- Growing enrollment in graduate schools
- Stable demand for test preparation in China
- Growing demand for English fluency
Growing enrollment in graduate schools
“The increase in the number of enrollments in graduate schools has resulted in a greater demand for private tutoring services, with students looking to perform extremely well in academic proficiency and Kaokao tests,” says Jhansi Mary, a lead analyst at Technavio for K12 and higher education research.
Students enroll in private tutoring services to gain a competitive advantage over other students during admissions into premium institutions, thereby fueling the market growth. Also, the growth in the economy has resulted in increasing investments towards education, further boosting the growth of the market.
Stable demand for test preparation in China
The growing number of students enrolling themselves for standardized tests has impacted the total number of students in graduate schools. The major factor behind the higher number of students appearing for standardized tests is the economic prosperity of the country.
Tests such as academic proficiency test (APT) and Gaokao are the prerequisite parameters on which graduate school admits are rolled out. The compulsory nature of these tests, combined with their penetration even into the rural student demographic is driving the market growth.
Growing demand for English fluency
“English fluency enables learners to understand various sector-specific terminologies better. English tutors are diversifying their offerings based on the student’s chosen field, including medical, aviation, business, finance, law, tourism and hospitality, oil and gas, and IT,” says Jhansi.
Students who opt for higher education overseas also enroll to English tutoring agencies to train for exams like IELTS, TOEFL, and professional courses for corporate entities, as well as regular language learning classes. Vendors in the market are also developing interactive and participative delivery methods for pre-school students through the online medium.
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